Катерина

Digital marketer, 25 000 UAH

Considering positions:
Digital marketer, Маркетолог, SMM-менеджер
Employment type:
full-time, part-time
Age:
19 years
City of residence:
Khmelnytskyi
Ready to work:
Remote

Contact information

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Work experience

SMM-копірайтер

from 01.2026 to 02.2026 (2 months)
Motyv.agency, Дистанційно (Маркетинг, реклама, PR)

Wrote professional B2B and B2C copy for projects across expert and regulated domains. Worked with clear tone-of-voice guidelines, structured messaging, and consistent brand language across formats.

• Wrote and edited copy for posts, content series, landing pages, one-pagers, and short marketing materials
• Adapted tone of voice and messaging for different audiences and markets
• Turned complex topics into clear, readable content without losing accuracy
• Supported strategy work through copy frameworks and content structure (headlines, key messages, CTA logic)
• Prepared design briefs for carousels and visuals to keep copy and layout aligned

Domains: egg donation / reproductive health, clinical research, and international B2B initiatives.

Інтернет-маркетолог

from 04.2025 to 01.2026 (10 months)
Brand in Hand, Дистанційно (Маркетинг, реклама, PR)

At Brand in Hand, I owned the strategic layer of LinkedIn marketing for agency clients:
positioning, messaging, content, and funnel writing. I built LinkedIn growth frameworks from scratch or reworked existing ones into a clear communication system that supports visibility and lead generation.

• Positioning and messaging: ICP/segmentation, offer framing, key messages, communication architecture
• Funnel writing for LinkedIn: content logic, nurture sequences, CTAs, lead magnets, DM flows and message templates
• Content production and editing: posts, content series, carousels, profile and company page copy; client alignment and approvals
• Design briefs and quality control: tasks for designers, review of carousels/banners/covers to keep visuals consistent with the message
• Iteration based on performance signals: reviewing engagement patterns and refining content and messaging accordingly

Таргетолог

from 11.2024 to 04.2025 (6 months)
Медіа про, Дистанційно (Будівельна промисловість, деревообробка)

Attracting targeted traffic from Facebook Ads to your Telegram channel using targeted advertising

Education

Secondary

Additional education and certificates

2024, 3 m.
Certificate

Knowledge and skills

  • Побудова воронки продажу
  • Написання рекламних текстів
  • Аналіз цільової аудиторії
  • Конкурентний аналіз
  • Розробка маркетингової стратегії
  • Копірайтинг
  • Розробка SMM-стратегії
  • Тайм-менеджмент
  • Адаптивність
  • Зосередженість
  • Дисциплінованість
  • Самостійне прийняття рішень
  • Креативність
  • Digital-маркетинг
  • Google Analytics
  • Уміння аналізувати

Language proficiencies

  • English — above average
  • Ukrainian — fluent

Additional information

https://t.me/brativnyk_kv

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