Олександр

OLEKSANDR YALANSKYI
Poland | [open contact info](look above in the "contact info" section) | Telegram: @Alex_fifs

PROFESSIONAL SUMMARY
Strategic business and marketing leader with 7+ years of experience in scaling international
teams, optimizing operational processes, and driving revenue growth across diverse
markets. Proven track record in performance marketing, business development, CRM
architecture, process automation, and cross-functional leadership.

Experienced in building departments from the ground up, managing teams of up to 200
employees, expanding brands into 15+ countries, and leading projects that generated $2M+
in annual revenue. Strong entrepreneurial background combined with hands-on expertise in
marketing, team management and operational efficiency.

PROFESSIONAL EXPERIENCE

Head of CRM | 2025 – 2026

● Led the CRM and retention direction for a portfolio of high-volume creator accounts,
managing customer lifecycle, retention, reactivation, and monetization strategies.
● Managed CRM strategy for an audience of 1M+ subscribers, developing
segmentation and communication strategies based on purchasing behavior,
engagement, lifecycle stage, and customer value.
● Built and implemented a structured CRM segmentation framework covering new,
active, warm, cold, VIP, and reactivation cohorts, with additional segmentation by
purchase history and average transaction value.
● Developed and optimized Mass Message and retention strategies, combining broad
campaigns with highly targeted small-group communication to increase monetization
efficiency.
● Managed and coordinated a team of Retention Managers, establishing workflows,
performance standards, planning systems, and KPI tracking.
● Introduced data-driven CRM reporting focused on revenue, ARPU, LTV, retention,
conversion, purchase frequency, and campaign performance.
● Optimized customer lifecycle communication across new, previous, and long-term
customers, creating dedicated retention and reactivation flows for each cohort.
● Increased CRM-driven revenue by 35% through segmentation, campaign
optimization, pricing strategy, and systematic testing of communication approaches.
● Improved paid-message conversion by 20% through behavioral segmentation and
personalized offers.

● Built a scalable monthly CRM planning system covering 100+ campaigns per month,
ensuring consistent communication volume and coverage of key customer segments.
● Analyzed campaign-level performance to identify high-performing messages, pricing
patterns, audience segments, and communication timings, turning insights into
repeatable CRM playbooks.
● Collaborated with analytics, content, and management teams to align CRM activity
with overall revenue and retention targets.
● Established structured onboarding and training processes for CRM managers,
improving consistency and reducing dependency on individual team members.

Chief Marketing Officer (CMO) | 2024 – 2025

● Built and scaled a distributed international marketing team across Europe, Latin
America, and Asia, overseeing recruitment, onboarding, and long-term performance
management.
● Designed and implemented end to end marketing department processes, creating
scalable systems for execution, reporting, and accountability.
● Designed executive dashboards for real-time monitoring of acquisition, revenue, and
retention metrics such as ROAS, CAC, LTV:CAC ratio, funnel conversion, and cohort
performance.
● Managed a monthly performance marketing budget of $15,000, ensuring efficient
allocation and measurable ROI.
● Expanded the company’s presence into 15+ international markets across Asia, Latin
America, Europe, and Africa.
● Created and optimized CRM-based acquisition and sales funnels to improve
customer journey efficiency.
● Achieved 1000%+ ROI on monthly customer acquisition cohorts through strategic
targeting and campaign optimization.
● Increased conversion rates across key funnel stages by at least 1.5x through
experimentation and process redesign.
● Developed and launched an in-house AI lead processing solution, increasing x2/x3
lead conversion rates.
● Generated $2M+ in annual project revenue while maintaining operational scalability.
● Established weekly planning, KPI tracking, and performance review systems for
project transparency and alignment.

Business Team Leader | 2023 – 2024

● Managed a high-performance business unit of 150–200 employees across multiple
functional departments.

● Delivered stable net monthly profit of $100,000 through operational restructuring and
process optimization.
● Built an internal recruitment ecosystem, including sourcing strategy, hiring pipeline,
and onboarding automation.
● Designed and launched structured training systems and automated educational
modules for team integration.
● Implemented company-wide Notion workspace for execution tracking, project
management, and cross-team visibility.
● Collaborated with analytics teams to define key business indicators and build
dashboards for strategic decision-making.
● Partnered with IT department to integrate business logic into an internal CRM system
across 11 departments.
● Applied Blue Ocean strategic frameworks to improve monetization channels and
identify new growth opportunities.
● Developed additional motivation systems to improve retention, accountability, and
long-term engagement.
● Played a key role in validating and scaling an internal IT product into a market-ready
business.

Senior Project Manager | 2022 – 2023

● Developed business strategies focused on revenue growth, operational alignment,
and internal efficiency.
● Managed English-language recruitment processes and ensured seamless
communication across international stakeholders.
● Oversaw allocation of company resources to maximize productivity and reduce
operational bottlenecks.
● Led optimization initiatives for internal CRM systems and digital workflows.
● Worked closely with product and IT teams to refine company tools and improve
usability.

Co-Founder / E-commerce Stores Owner | 2019 – 2022

Shopify Stores (USA / Canada)

● Co-founded and managed multiple e-commerce businesses targeting American
markets.
● Led store creation from concept to launch, including design, landing pages, and
UX/UI optimization.
● Conducted market and product research using tools such as Google Trends, Niche
Scraper, and AdSpy.
● Built and executed Meta advertising campaigns for multiple customer segments.

● Managed supplier relationships in China and the USA, optimizing logistics and
reducing operational costs.
● Leveraged Google Analytics, Shopify Insights, and behavioral tools such as Crazy
Egg to improve decision-making.
● Implemented conversion optimization strategies that enhanced customer experience
and increased revenue.
● Developed retention-focused SMM and email marketing strategies for customer
loyalty.

EDUCATION
Bachelor’s Degree in Germanic Philology
Kyiv National Linguistic University | 2018 – 2022

LANGUAGES
● English — C2
● German — B1
● Ukrainian — Native