Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/11002190/

Work experience

Product manager

from 09.2024 to now (1 year 11 months)
Seller Assistant, Дистанційно (IT)

• Researched and validated hypotheses.
• Gathered requirements, composed PRDs, presented to the team.
• Maintained and evolved the product roadmap.
• Documented product processes and standards.
• Led cross-functional collaboration with design, engineering, QA, marketing, and support.
• Managed sprint planning and backlog grooming.
• Performed acceptance and release reviews.
• Conducted user interviews and surveys.
• Designed onboarding and in-product communication flows.
• Analyzed core product metrics and feature adoption trends.

Marketing Strategist

from 06.2024 to now (2 years 2 months)
Zbir.net, Дистанційно (IT)

• Conducted analysis of user and lead data to identify patterns in platform adoption and abandonment.
• Led qualitative research through structured interviews and social listening.
• Conducted a competitive analysis, identifying gaps and opportunities for differentiation.
• Developed user personas to inform product and marketing strategies
• Worked closely with the CEO, Operations Director, and SMM to align on a comprehensive market expansion strategy.

Achievements:

Devised hypotheses for expanding the target audience. Formulated a targeted Instagram communication strategy focused on balancing product promotion, addressing audience pain points, and handling objections.

Product Management Mentee

from 03.2024 to 09.2024 (7 months)
WomenGoTech, Дистанційно (IT)

• Engaged in mentorship with an experienced product manager.
• Conducted market analysis of the personal finance management app sector.
• Evaluated features, user feedback, and marketing strategies of five leading competitors.
• Developed user personas.
• Developed user stories and acceptance criteria.

Achievements:

Identified an underserved segment of freelancers with irregular income, confirming the need for tailored financial management solutions. Designed a fully interactive prototype using Figma, showcasing core functionalities. Designed unique features such as customizable expense prioritization, event-triggered budget adjustments, custom budget cycles, and percentage-based allocations.

Content Distribution Manager

from 05.2023 to 09.2023 (5 months)
DJANGO STARS, Дистанційно (IT)

• Identified and secured partnership and guest-posting opportunities.
• Distributed content on platforms like Medium, Hackernoon, and Dev.to.
• Collaborated with cross-functional teams, including management, copywriters, designers, and sales.
• Repurposed content for social media channels (Medium, Reddit, X, LinkedIn).

Achievements:

Relaunched an inactive email campaign and developed LinkedIn strategies that diversified messaging for various audience segments and increased brand visibility.

Content Manager

from 02.2023 to now (3 years 6 months)
Credsy, MedicalLicensing, Дистанційно (IT)

• Developed and executed a comprehensive content strategy for two LinkedIn pages.
• Formulated and launched a LinkedIn newsletter series.
• Created SEO-optimized blog articles
• Managed content on WordPress, ensuring SEO best practices with optimized meta tags and interlinking.
• Monitored industry trends and regulatory updates to keep content relevant and aligned with audience needs.
• Designed unique visuals to enhance content appeal.

Achievements:

Increased audience engagement (8.4% & 10.4%) and organic reach (1.5k) through LinkedIn content strategy. Achieved consistent engagement (6.6%) across multiple LinkedIn newsletter editions. Contributed to a 60-100% increase in organic traffic growth for key website pages.

PPC Copywriter

from 03.2017 to 02.2023 (6 years)
NEXTEUM, Одеса (IT)

• Developed keywords and ad copy for PPC campaigns across over 2,000 brands in the automotive and lifestyle sectors.
• Conducted regular analysis of search term reports to optimize ad performance and identify new keyword opportunities.
• Designed and executed a content strategy for Facebook, using organic tactics.

Achievements:

Increased Facebook engagement rate from 0.13% to 13% and expanded reach to over 6 million people in Q4 2022. Grew Instagram following to 20k organically. Maintained work quality above 95% and speed 20% above the standard.

Education

ОНУ ім. Мечникова

Романо-германська філологія, Одеса
Higher, from 2009 to 2014 (5 years)

Additional education and certificates

Women Go Tech Acceleration Program, Product Ownership track

6 місяців

University of Maryland, Product Management

2024
Certificate

Agile with Atlassian Jira

2024
Certificate

Knowledge and skills

• Agile
• Marketing
• Development of a marketing strategy
• Attentiveness
• Ability to quickly learn new information
• Facebook Analytics
• Marketing analysis
• Analytical thinking
• Competitive analysis
• Target audience analysis
• Figma
• Jira
• Google Docs
• Content management
• Content marketing
• Copywriting
• User research
• Написання user story

Language proficiencies

• English — advanced
• Ukrainian — fluent
• French — average

Additional information

Experienced marketing and content professional transitioning into product management, with expertise in market analysis, user research, and cross-functional collaboration. Skilled at identifying user needs and using analytics for data-driven, user-focused decisions.