Anastasiia

Marketing & Digital Operations

ANASTASIIA KOVALCHUK

Profile Work Experience
Marketing & Digital Operations In-house Marketing & Digital Specialist
Specialist with experience Internal Marketing & Real Estate Projects
2024
in SMM, paid advertising, CRM, CRM & lead management -
BI dashboards and reports
BI analytics and automation
System and website support now
Improved internal reporting and lead tracking processes
Education
Master’s Degree in Marketing Project Manager / Operations Assistant
2024 – 2025 at Wellness & Service Business (Estonia)
2022
Bachelor’s Degree in Marketing Internal process coordination -
DTEU (Kyiv, Ukraine) booking & client systems
2020 - 2024 payments, payroll and admin support 2024
Supported efficient day-to-day operations across teams

Skills
Junior Performance Marketing Specialist
Project-based 2022
CORE MARKETING
Digital Marketing · SMM -
Creative preparation
Paid Advertising · Branding paid ad campaigns optimization 2023
analytics, ad accounts & audience targeting
ANALYTICS & OPERATIONS
CRM & BI Analytics
SMM & Content Manager
Website Content at Service-based Businesses
Management 2022
AI Tools · Project Coordination Instagram management & content strategy
photo/video production -
client communication and bookings
2023
Languages Strengthened brand presence and
client communication on Instagram
English B2

Ukrainian native SMM Manager / Content & Client Manager
Instagram E-commerce Project 2021
Russian native -
Instagram & content planning
Estonian A2 targeted ads and promotions 2022
client consulting and sales support

Marketing Project Assistant
Agro / Import Business Project 2021
-
Website content management
AI-assisted articles 2022
Tallinn, Estonia/ Kyiv, Ukraine digital marketing & technical support