Mariya

Mariya Matseyko
I am a quick learner and always ready for new challenges. I have solid experience working
in teams and enjoy collaborating with others. I am an honest and open person who loves
discovering new things. I am fluent in two languages besides my native Ukrainian—Polish
and English. Additionally, I have completed French language courses. I have a strong
interest in Digital Marketing and am actively developing my skills in this field.

Personal data Work Experience:

Name
Mariya Matseyko
Marketing Specialist at Lemberg hostel SEP/ 2006 - JUL/ 2009
Adress
Lviv
Lviv Developed and implemented marketing strategies to increase guest bookings and brand
Phone number visibility. Managed social media platforms, creating engaging content and promotional
campaigns to attract international travelers. Collaborated with local businesses for
[open contact info](look above in the "contact info" section)
partnership opportunities and organized events to enhance guest experience. Conducted
Email market analysis and competitor research to optimize pricing and service offerings, leading to
[open contact info](look above in the "contact info" section) increased occupancy rates.
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Date of birth Marketing Specialist at LTD M-Fon, Lviv JUL/2009 - DEC/ 2011
16-04-1987
Place of Birth Promoted from Marketing Specialist to Marketing Director for a company managing several
Lviv business sectors, including a chain of six grocery supermarkets in the region.
Key responsibilities included organizing PR and promotional events for holidays such as New
Year’s, Independence Day, and Easter. These campaigns contributed to increased sales and
customer growth. Oversaw the appearance of employees in all supermarkets (ensuring they wore
Interests name badges and uniforms) and worked with merchandisers to manage product displays on
store shelves. Conducted SWOT analyses and collaborated with designers on various projects.
Led marketing research efforts and secured suppliers' involvement in purchasing advertising
space in the corporate newspaper and promotional brochures. Established relationships with
Sports, travel, engaging media outlets, organized special promotions, and developed corporate style guidelines, including
literature, and the modeling a Brand Book to enhance sales. Managed advertising campaigns on local radio, from media
industry. I have a passion for planning to budget creation and scriptwriting for on-air content. Additionally, prepared monthly
staying active and exploring and annual reports detailing sales volumes and changes in the number of potential and active
new cultures through travel, customers.
while also being an avid
reader. My experience in the Marketing Director FEB/ 2011 - JAN/ 2022
modeling field has allowed me LTD Lemberg travel, Lviv
to develop strong Managed domestic and international tourism operations, including staff supervision,
communication and training, website performance monitoring, competitor analysis, and market research.
presentation skills. Conducted SWOT analysis and developed marketing strategies, while designing custom
tour packages for individual clients and groups.
Built and maintained the company website, driving lead generation and increasing traffic.
Led social media management and advertising campaigns using SMM, SEO, and Google
Analytics.
Collaborated with graphic designers to create promotional materials and handled targeted
social media advertising.
Developed the company’s corporate style and enhanced its image, while expanding the
business through franchise opportunities in other Ukrainian cities.

Corporate Client Manager JAN/2023-APR/2023
Austrian Airlines Lviv,Ukraine
Managed relationships with B2B clients in the European market, providing consultation on airline points
earned from ticket purc hases.
Ensured accuracy in ticketing and facilitated changes in ticket classes using points.
Monitored and processed points accrual, ensuring clients were informed about their corporate office
usage within the system.
Developed strong client relationships through effective communication and timely support, enhancing
overall client satisfaction and retention.

Social Media Marketeting specialist APR/ 2023 - SEP/2023

UWP Digital
Developed promotional concepts for the company on social media, resulting in increased engagement and
audience activity.
Created and implemented a content plan based on detailed analysis of the target audience and competitors.
Wrote articles for LinkedIn that enhanced the company's visibility and attracted new potential clients.
Analyzed potential client behavior to identify their needs and interests, improving content relevance.
Produced creative reels and posts that boosted reach and engagement on social media platforms.
Collaborated with designers to develop visual content and conducted copywriting that aligned with the
company's image.
Prepared comprehensive monthly reports showcasing activity growth, page reach, and audience analysis.
Conducted market research to identify triggers and strategies for better audience outreach.
Participated in online meetings, presenting the results of my work and achievements.
Measured performance metrics to evaluate campaign outcomes and optimize strategies.

Copywriting for LeadsLab website
One-time project
Over the course of one month, I wrote unique content for the company's website, considering
the semantic core of keywords, which optimized the content for search engines.
I carefully incorporated all client requests, ensuring the text met their requirements and style.
My text achieved a 100% uniqueness score during the originality check, demonstrating high
quality and originality.
Conducted keyword research to create informative and relevant articles that enhance the
website's visibility in search engines.

Targetologist SEP/2023
chain of supermarkets
Specialize in targeted advertising within supermarket networks, conducting audience analysis
based on key parameters such as age, gender, location, and preferences.
Analyze each advertising campaign to identify effective strategies and areas needing adjustment,
ensuring continuous improvement in campaign performance.
Develop advertising campaigns grounded in insights from previous campaigns, aiming to
enhance effectiveness, increase audience reach, and improve performance metrics.
Create monthly reports as well as post-activity reports following marketing initiatives, providing
a comprehensive overview of campaign outcomes.
Proficient in using all META advertising tools and Google Analytics to gather data and insights
for performance reporting.

Digital Marketing+Target OCT/ 2023 - NOV/ 2024
Veromed network of medical centers Veromed

Actively promoted the medical center through social media and targeted advertising,
creating engaging reels and conducting regular shoots with doctors to enhance brand
recognition.
Managed the medical center's social media accounts, performing detailed analyses of the
target audience and competitors, while identifying strategies for optimizing pricing policies.
Focused on key metrics to evaluate the effectiveness of advertising campaigns, including
CPC (Cost Per Click), CTR (Click-Through Rate), CPA (Cost Per Action), and ROI (Return on
Investment).
Utilized Google Analytics to track increases in website traffic and monitor other key
performance indicators.

Launched advertising campaigns through Ads Manager and Facebook Ads Manager,
conducting detailed analyses to determine effectiveness and adjust strategies for improved
results.
Organized giveaways and created engaging promotions that further increased audience
engagement and participation.
As a result of my efforts, the number of initial patients significantly increased, and the
company’s image in the market was strengthened since I started working at the medical
center.

Targetologist FEB/2023 - MAY/ 2024

Tourist operator Vidviday

MAY/ 2024 - SEP/ 2024
Social Media Marketeting specialist
Instagram Profile Manager for Wendy Joy Rosen
Managed the private Instagram profile of Wendy Joy Rosen, focusing on the niche of alternative
medicine and personal branding.
Developed and implemented a content strategy that resonated with the target audience,
promoting engagement and building a loyal community around holistic health and wellness.
Created visually appealing posts and stories to highlight key messages, services, and client
success stories, enhancing brand visibility and credibility.
Monitored engagement metrics to evaluate content performance, using insights to refine
strategies and improve audience interaction.

Education and qualifications Master of Marketing
Lviv institute of management, Lviv
I graduated from the Lviv Institute of Management with a Master’s degree in Marketing. I am passionate about
this field and have gained valuable experience through internships in various companies during and after my
studies.
Skills and Competencies
Languages: Fluent in English and Polish.
Digital Proficiency: Well-versed in digital tools and programs.
Research and Analysis: Skilled in conducting market research and analysis to inform strategic decisions.
Continuous Development: Committed to ongoing personal and professional development, staying current
with industry trends.
Certifications: Completed courses in Digital Marketing and have a strong understanding of SMM (Social
Media Marketing).

Skills
English

Polish

France

Achievement
Qualifications and Certifications
I hold numerous diplomas and certificates from various countries where I conducted hotel and service inspections,
competitor analysis, service comparisons, and regional studies. Additionally, I have a Master's degree in Marketing and a
certificate from completing marketing courses.
I have actively participated in roadshows, seminars, congresses, and exhibitions, as well as marketing events and training
seminars. My qualifications include:
EASA and CAA Certificates: Knowledge of aircraft A320 and A321.
First Aid Course: Training in medical assistance and safety procedures.
Courses on:
Safety and Hazardous Materials
Psychology
Direct Sales
Customer Service
SMM and Digital Marketing Courses: Gained a strong foundation in social media marketing.
Targeting Course: Completed with certification.
Videography and Video Editing for Social Media Course: Achieved certification.
Digital Marketing Course: Successfully completed with certification.
Canva Certification: Proficient in using Canva for design purposes.
Currently, I am enrolled in a certified training course from META (Facebook and Instagram), which spans six months; I have
already completed half of it. Additionally, I am skilled in using artificial intelligence programs and have expertise in
applications such as InShot, Canva, Instories, VN, and CapCut.