Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/11405718/

Work experience

SMM manager

from 12.2025 to 06.2026 (7 months)
VEC-UA, Київ (Будівництво, архітектура, дизайн інтер'єру)

• Developed data-driven SMM strategies for both B2B marketing and employer branding
• Created and managed content that maintained high conversion rates
• Launched and scaled advertising campaigns on Meta and LinkedIn platforms
• Conducted competitor research, market analysis, and R&D segmentation of marketing creatives
• Produced high-performing Meta ad creatives with a 15% win rate.

SMM manager

from 04.2025 to 09.2025 (6 months)
UTEC Group, міжнародна група компаній, Київ (Транспорт, логістика)

• Developed social media content for Facebook and Instagram
• Managed video production for Instagram Reels
• Produced and launched advertising campaigns via Meta Ads Manager
• Created graphic and video content using AI tools, including Veo 3, Kling, and Midjourney
• Set up and managed email campaigns using SendPulse.

Head of SMM

from 03.2021 to 07.2024 (3 years 5 months)
PromoRepublic, Київ, Київ (IT)

• Led a creative team in developing promotional content for 21 enterprise clients
• Implemented an OKR system focused on client retention, increasing client satisfaction by 60%
• Developed upselling strategies for B2B clients
• Built, optimized, and automated cross-functional team collaboration processes
• Reduced task completion time by 72%.

SMM manager

from 08.2020 to 03.2021 (8 months)
Study.ua, Київ (Освіта, наука)

• Established content production workflows for three projects across Facebook, Instagram, and Telegram
• Launched and managed the video production process for TikTok content
• Communicated with leads, generating 40+ contacts per month and achieving 120% of target goals.

Marketing manager

from 08.2018 to 05.2020 (1 year 10 months)
IT4Medicine, Київ (IT)

• Organized video production, including contractor sourcing, script preparation, and editing coordination
• Established the POSM (Point of Sale Materials) production process
• Managed the production of exhibition stands for industry events.

Education

National Pedagogical Dragomanov University

Publishing and Editing, Київ
Higher, from 2011 to 2014 (3 years)

Additional education and certificates

Digital Marketing — Genius Space

2024

Content Marketing — HubSpot Academy

2024

Knowledge and skills

• Trello
• Jira
• Kanban
• SMM
• Figma
• Kling AI
• Veo3
• Geminy
• Development of SMM strategy
• Content Creation
• Knowledge of video editors
• Copywriting
• Facebook Analytics
• Meta ads
• Competitive analysis

Language proficiencies

English — above average

References

Raakkel Sims

Raakkel Sims

Head of Customer Success + Partnerships, PromoRepublic