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Work experience

Project Marketing Manager

from 06.2022 to now (4 years 3 months)
NDA, Київ (IT)

Marketing & Business Development

Head of Marketing Department (EMEA)

from 01.2020 to 02.2022 (2 years 2 months)
Union Distribution (Toshiba Ukraine), Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

• Development of marketing strategy and implementation of multi-channel campaigns across brands.
• Established marketing department and managed teams in the Czech, Poland, Moldova, Ukriane and CIS.
• Continuous analysis of competitors' marketing activities.
• Development and approval of marketing activities and budgets across brands and countries.
• Preparation and management of marketing budgets across partners and channels;
• Implementation of comprehensive marketing activities and campaigns: PPC, SEO, SMM, OOH, TV, Radio.
• Collaboration with agencies and contractors: search, negotiations, tendering, KPI setting and oversight.
• Conducting meetings and negotiations with partners.

Project Marketing Manager (CIS)

from 06.2019 to 12.2019 (7 months)
Proxima Research International, Київ (IT)

• Implemented marketing strategies tailored to the CIS region.
• Developed a communication model for branches.
• Designed and executed B2B motivation programs, focusing on product marketing.
• Managed the marketing team, providing guidance and support to optimize performance.

Senior Marketing Manager

from 09.2011 to 06.2019 (7 years 10 months)
Asus Україна, Київ (IT)

• Global marketing strategy implementation.
• Managing the day-to-day activities of the marketing team.
• Developing relationships with media and key opinion leader.
• Organization and holding International and local press-tours and technical seminars.
• Participation and holding of conferences, seminars and exhibitions.
• Launching both traditional and digital campaigns.
• Cooperation with Headquarters, branches, distributors and systems integration company.
• Working closely with the sales team, enabling them to meet commercial goals.

Marketing Manager

from 02.2011 to 09.2011 (8 months)
UkrSib Asset Management BNP Paribas Group, Київ (Фінанси, банки, страхування)

Preparation and implementation of comprehensive programs ot promote products of JSC and Bank.
• Organization of training for staff of sales departments.
• Development and approval advertisements and POS-materials with National Securities and Stock Market
Commission (NSSMC).
• Organization and participation in press conferences, exhibitions / conferences, investors meeting.
• Cooperajon with Medias, rajng agencies, Ukrsibbank, NSSMC.
• Content management of the web-sites (copywriting, updating).
• Digital marketing.

Marketing Manager

from 02.2007 to 02.2011 (4 years)
Microlab Electronics Co, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

Marketing strategy development and budget preparation.
• Development and launch of new products.
• Development and implementation of ATL, BTL, event-actions (B2B, B2C).
• Market research, analyze data, product range formation.
• Participants ni partners conferences, exhibitions.
• Development and launch corporate web-site (technical documentation preparation, implementation, testing).
• Digital-marketing (SEO, SMM, Adwords, Google Analytics).
• Managing of marketing department.

Education

Ukrainian Academy of Business and Entrepreneurship

Marketing, Київ
Higher, from 2002 to 2006 (4 years)

Additional education and certificates

Product Management MBA (Udemy)

2023, 26.5 total hours
Certificate

Knowledge and skills

• Marketing Planning
• Digital Marketing
• Formation of pivot tables
• SQL
• Strategic marketing
• monday.com
• Budget management
• Media planning
• Marketing Campaigns
• P&L Modeling
• Excel Pivot
• Advertising
• Analytical Skills
• Project Management
• Agency Relationship Management
• Google Sheets
• Користувач ChatGPT

Language proficiencies

• Ukrainian — fluent
• English — above average

Additional information

15 years of experience as an EMEA marketing executive in a variety of businesses and regions. I'm passionate about driving growth and seeking new opportunities to apply my skills in a dynamic environment. Let's connect!