Олена
Marketing, PR manager, 30 000 UAH
- Employment:
- Full-time.
- Age:
- 42 years
- City:
- Kyiv
Contact information
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Work experience
Head of Research department
from 10.2016 to now
(7 years 7 months)
Forum Bank, Киев (Finance, banking, and insurance)
analytics, paper work
Head of marketing department
from 10.2013 to 10.2016
(3 years)
AVANT-BANK, Киев (Finance, banking, and insurance)
digital marketing and PR, creation of task for a new corporate site, administration of the site, writing releases, cooperation with designers and serm-manager, new products creation, internal communications, social projects, annual planning.
The new site of the bank was created, social networks (fb, vk) were established, work on seo promotion and optimization of the site was carried out. Successful campaigns aimed at attracting deposit deposits of individuals were implemented. Visual concept of promotion had been developed. The internal site of the bank was created, which is used alsofor internal PR.
Head of marketing and advertising
from 11.2011 to 09.2013
(1 year 10 months)
ARB Radical Bank, Киев (Finance, banking, and insurance)
marketing and PR strategy, realization of strategy, budgeting, media planning, control, creating brand book, main rules of corporate style, forming standards of image policy, taking part in working groups on opening new branches, coordination of marketing activity of branches, organization of sponsorship.
Over the half of the year more than 50 visualization of products and were developed (lending programs, car loans (separately for dealers, car dealerships, including different regions), real estate loans, salary cards, service for corporate business, guarantees, deposits, etc).
Social project was implemented within the framework of the "Young Talents" calendar.
The disk of the Ukrainian culture meter Dmitry Hnatyuk - twice Hero of Ukraine - was issued under the patronage of the Bank.
Depury head of marketing communications
from 04.2010 to 10.2011
(1 year 6 months)
Conversbank (City Commerce Bank), Киев (Finance, banking, and insurance)
brand management, marketing strategy, using different communication channels for strategy realization, organization of non-standart advertizing campaigns, budgeting, media planning, reporting to the supervisors of the group about marketing activity, cooperation with advertising companies, coordination of designers, analyzing of readership breakdown, monitoring news, information at the Internet.
For the period of working at Conversbank there was customer base formed, brand CONVERSBANK graduated the 11-the positing among Ukrainian banks as for the analysis of magazine “KONTRAKTY”, the deposit portfolio of the bank raised in 5 times for the last year.
Chief of marketing and advertising department
from 04.2005 to 09.2009
(4 years 5 months)
Interbank, Kiev, Киев (Finance, banking, and insurance)
Education
University of Economics and Law KROK
Finance, Киев
Higher, from 2004 to 2007 (2 years 9 months)
business, banking, marketing
Gorlivka State Pedagogical Institute of Foreign Languages
Teacher of english, psychology, Горловка
Higher, from 1999 to 2004 (4 years 9 months)
Additional education and certificates
Digital marketing (GA, SEO, PPC, SMM, Mailing, PR)
2016, 30 hours
Knowledge and skills
Language proficiencies
- English — advanced
- Ukrainian — fluent
- Russian — fluent
References
-
Костына Сергей Анатольевич
Заместитель Председателя Правления, ПАО "РАДИКАЛ БАНК"
Contact details are hidden -
Федоровская Елизавета Александровна
Управление по работе с персоналом, ПАО "АВАНТ-БАНК"
Contact details are hidden
Additional information
I use the approach aimed at achieving the result.
I know how to allocate the main idea and correctly distribute tasks to subordinates or contractors.
My priorities are: team, result, activity from the heart.
Hobbies:
Creativity (embroidery, cooking, hand-made jewelry)
Travelling and photography
I have the certificate of the Life Coach (October 2016, Academy of Quantum Life Coaching), and also I am an instructor of female Slavic gymnastics.
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