Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/11439048/

Work experience

SMM-менеджер

from 01.2025 to 11.2025 (11 months)
Coopers Restaurants (Selyam, Shalom), Львів (Готельно-ресторанний бізнес)

In this project, I was responsible for developing the content strategy and creative concepts, as well as overseeing content production and the brand’s visual communication. I managed influencer collaborations and promotional mechanics, and launched and monitored advertising campaigns to maximize reach and engagement.

I led a team of designers, copywriters, and media buyers, setting tasks and ensuring quality control. Additionally, I handled analytics, reporting, and performance optimization to continuously improve results. Through these efforts, the project achieved significant growth in brand awareness, audience engagement, and overall reach.

Бренд-менеджер

from 11.2024 to 03.2025 (5 months)
Трдельник&Kürtőskalács, Львів (Готельно-ресторанний бізнес)

I launched this project from scratch, developing the marketing strategy, brand concept, and overall communication. I created the SMM strategy, visual identity including logo, signage, and packaging—and defined the brand voice. I also handled team hiring and coordination to ensure smooth execution.

As part of the project, I managed influencer marketing, promotional strategies, and pre-launch activities. The results were significant: over 4,000 visitors in the first three days despite low-season conditions, more than 1 million social media impressions including influencer reviews, and 1,500 followers gained in just three days.

SMM-менеджер

from 01.2024 to 11.2025 (1 year 11 months)
Vohen Kebab, Львів (Готельно-ресторанний бізнес)

Vohen Kebab — a new-generation shawarma brand. Not “train-station” shawarma — which I showcase in a non-generic way. Audience segmentation and differentiation from competitors through spice-level gradation. In communication, I often focus on office-life themes: deadlines are on fire — just like our guests after a spicy kebab, and delivery is always a win. Іn addition to content creation and copywriting: giveaways management, highlight creation, strategy development, content pillars, ad creatives, and warm-up campaigns before the opening of new locations.

SMM-менеджер

from 09.2023 to 11.2024 (1 year 3 months)
Pizza Atelier19, Львів (Готельно-ресторанний бізнес)

The first Neapolitan pizza in Lviv — a piece of Italy in the very heart of the city. My scope of work followed the same format as in the previously mentioned projects.

SMM-менеджер

from 08.2023 to 12.2023 (5 months)
Haim, Львів (Готельно-ресторанний бізнес)

SMM-менеджер

from 08.2023 to 12.2023 (5 months)
Bruno, Львів (Готельно-ресторанний бізнес)

SMM-менеджер

from 02.2023 to 09.2024 (1 year 8 months)
Easy Bar, Львів (Готельно-ресторанний бізнес)

The main goal of entering social media was to attract new visitors, build brand awareness, and communicate the value of the product. The venue was new, operating in a highly competitive market. The key challenge was achieving results without running paid ads. I successfully built a large audience by launching TikTok from scratch. As a result, the venue reached full capacity after videos that gained 100K–500K views. I was also fully responsible for managing the brand’s Instagram.

SMM-менеджер

from 02.2023 to 06.2023 (5 months)
VTMN Agency, Львів (Маркетинг, реклама, PR)

I also have experience working in agencies. One of them is VTMN, which has its own production and creative division. My responsibilities included managing projects across various niches without creating content myself. This involved writing briefs for content creators and designers, and supervising the execution of work. Additionally, I handled content plan development and implementation, copywriting, exploring new promotion methods, collaborating with influencers, writing TikTok scripts, executing parts of shoots, preparing case studies for websites, sourcing models, analytics, and reporting. I managed around six projects simultaneously, including in dentistry, construction, entertainment centers, and internal agency projects.

Контент-менеджер

from 03.2022 to 11.2022 (9 months)
The Wave Project, Львів (Готельно-ресторанний бізнес)

Education

Національний університет Львівська Політехніка

Маркетинг, Львів
Higher, from 2024 to 2026 (2 years)

Національний університет Львівська Політехніка

Економіка та менеджмент, Львів
Higher, from 2020 to 2024 (4 years)

Knowledge and skills

• Створення контенту
• Копірайтинг
• Робота в команді
• Конкурентний аналіз
• Складання статистичної звітності
• SMM
• Просування в Instagram
• Відеозйомка
• Рекламна зйомка
• Зйомка stories

Language proficiencies

• English — average
• German — beginner

Additional information

Телеграм: @vsstepann
Моє портфоліо: https://portfoliostepansmm.my.canva.site/

Розглядаю роботу у дистанційному форматі🙌🏻