Anastasiia

Hi, my name is Karma, and my mom works
my food
as a designer to earn money for her life.

Just kidding:) She truly loves her work and
often says that the primary goal of design is
functionality!
to be beautiful. When combined with

harmony and aesthetics, it creates an
incredible product—something that inspires

you to strive for greatness every time.

perfecting her portfolio
Right now, my mom is busy playing with me,
so I’ll take a moment to tell you a little bit

about her! woof!

This is my mom

Anastasiia
Pashchenko
Graphic designer specializing in branding and visual identity, with
proven experience in managing design processes from concept to
production. Strong background in print and digital media, able to lead
creative teams and develop cohesive brand systems that drive
recognition and growth.

Skills Tools
ard
h soft
✦ Branding & Visual Identity
✧ Creativity & Innovation

✦ Print Design & Production
✧ Attention to Detail

✦ Marketing Design
✧ Collaboration & Teamwork

✦ UI/UX & Digital Design
✧ Time Management & Organization

✦ Analytics & Tools
✧ Communication Skills

✦ Design Software Proficiency ✧ Adaptability & Learning

Work Experience

2019 – 2021 Graphic Designer

Freelanc

Created brand identities, logos, and illustrations for client
Developed promotional and print materials to strengthen brand presence

2020 – 2021 Graphic Designer, Brand Manager

Ga&M

Built complete brand identity and visual system for the compan
Oversaw all design processes across print, digital, and campaigns

Jan – Jul 2022 Graphic Designer

Bitoftrad

Designed marketing creatives, social media content, and presentation
Produced infographics and visuals for the platform to support user engagement

2022 – 2024 Head of Design

MT

Led UI/UX design for mobile and web apps across three project
Managed overall visual consistency, branding, and marketing researc
Designed merchandise and promotional materials

Graphic Designer (Project work)

Aug – Nov 2024 Q Protoco

Designed visuals for social media and website layouts
Created infographics, merchandise designs, and UI/UX elements
Delivered brand-consistent assets to enhance user engagement.

Apr – Jul 2025 Graphic Designer

Ciklu

Developed print advertising materials (newspapers, magazines, posters,
outdoor) for BMW & MINI across international market
Adapted brand guidelines for multi-country campaigns, delivering high-
quality print-ready files

Education Language

Ukrainian 
 English

2015 – 2019 Bachelor 

Native Intermediate
Kharkiv State Academy of Culture

Jan – Mar 2020 2D Art Basics
 Interests
Concept Art Education
Film Yoga
photography
2021 – 2022 Advanced Graphic Design

practice

SKVOT Jazz
Dance music
Feb – Apr 2022 Motion Design

Conte mporary Writing
Motion Design School art poetr y

*and of course dogs!

Contacts

Location 
 Phone

Kyiv, Ukraine [open contact info](look above in the "contact info" section)

Email

[open contact info](look above in the "contact info" section) check out the
portfolio

Thanks for watching! (woof woof woof!)