Олена

Olena Goryushko
CV UX/UI designer
Personal data
I'm a UX/UI Designer with 2+ years of commercial experience creating user-centred digital products and brand
identities. I specialize in end-to-end product design, from user research and information architecture to high-fidelity UI
and production-ready solutions.

My commercial experience includes e-commerce, health-tech, B2B SaaS, mobile applications, and corporate
websites. I apply visual storytelling to create engaging user experiences, with a strong focus on usability and business
outcomes. My additional expertise includes marketplace graphics, packaging design, social media content, marketing
visuals, logo design, brand assets, and B2B landing pages.
Email address [open contact info](look above in the "contact info" section)
Residential address Poland, Wroclaw
Phone / Whats App [open contact info](look above in the "contact info" section)
Telegram @Olena_g[open contact info](look above in the "contact info" section))
LinkedIn Olena Goryushko | LinkedIn
Portfolio Websites Olena Goryushko - UX/UI Designer in Wrocław, Poland :: Behance
https://dribbble.com/Goryushko
Professional experience
Jul 2026 - Sep 2026 Freelancer UI/UX designer

Designed and continuously improved a HealthTech platform for at-home
blood testing, biomarker insights, personalized supplements, and
preventive healthcare.

Created end-to-end e-commerce and subscription experiences, including
product pages (PDPs), pricing plans, questionnaires, cart and checkout
flows, and responsive interfaces.

Designed user journeys for GLP-1 weight management, personalized
supplements, blood testing, and B2B services, simplifying complex
workflows and supporting conversion goals.

Collaborated directly with a Netherlands-based client and Shopify
developer, translating business requirements into user-centered UX/UI
solutions and preparing Figma designs for implementation.
Oct 2025 - Jun 2026 CRO Focused UI/UX Figma designer, Divert Marketing remotely Wroclaw

Designed websites and landing pages in Figma for US and Dutch clients,
from wireframes to high-fidelity responsive prototypes.

Redesigned websites using UX and CRO principles, optimizing
information architecture, navigation, and user flows, contributing to a 25%
increase in conversion rate.

Conducted qualitative UX research and developed research-based user
personas to guide design decisions.

Worked with design systems, reusable components, and consistent UI
patterns.

Created graphic assets and brand identities aligned with brand positioning
and guidelines.

Leveraged AI tools for visual creation and UX research, collaborating with
developers and stakeholders on design handoff and implementation.
Apr 2024 - Oct 2025 Freelancer UI/UX designer

Designed landing pages and B2C e-commerce websites from scratch,
from market, competitor, and user research to final UI design.

Created user personas, CJMs, information architecture, wireframes, and
interactive prototypes, identifying pain points and improving user flows.

Prepared responsive designs for developer handoff and collaborated
directly with clients throughout the design process.

Delivered projects including women’s headwear e-commerce and
wellness websites, as well as branding materials, for clients in Ukraine
and Poland.
Education
Master of Public Administration and Management. Taras Shevchenko
Sep 2017 - Feb 2020 National University of Kyiv, Kyiv, Ukraine
Master's degree in Foreign Economic Activity Management. University
Sep 2003 - Jun 2008 of Customs and Finance of Ukraine, Dnipro, Ukraine

Courses and certificates

Dec. 2025 - Jun. 2026 UI/UX design, Beetroot Academy, Sweden

Dec. 2024 - Jan. 2025 UX/UI designer profession, Genius Space Ukraine, Ukraine

Apr. 2024 - May 2024 Web design, Hillel IT-school, Ukraine

Jan. 2024 - Mar. 2024 UX/UI design, QA Light IT-school, Ukraine

Hard Skills

UX Research & Product Strategy:


Competitor analysis, UX analysis, hypothesis development, surveys & interviews, proto-personas,

empathy mapping, user journey mapping (CJM).

Information Architecture & UX Design:


Information architecture, user flows, wireframing, and structuring complex interfaces for intuitive user

experiences.

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Tools & Con ersion- ocused Design:


Figma (auto-layout, components), FigJam, Adobe Suite (Photoshop, Illustrator, After Effects), Miro,
Webflow (basic), Sketch, Slack, AI tools (Claude, Gemini, ChatGPT, Lovable, Nano Banana Pro,
Midjourney); plus conversion rate optimization (CRO) and creation of visual assets (logos, posters,

marketing materials).

UI Design & Interaction:


UI design, interaction design, responsive & adaptive design, creating visually consistent and user-

friendly interfaces aligned with UX best practices.
Design Consistency & Accessibility:


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Maintaining UI consistency through components and reusa le patterns, with knowledge of WCAG
b
accessi ility standards.

Soft Skills

Proactive, open-minded, and quick to learn
High level of self - organization
Strong communication
Responsibility and attention to detail
Adaptability to a situative fast - paced environment
Proficient in time management
Result oriented, positive
Сompliance with procedures and regulations

Self-analysis and reflection
Languages :
English B2
Polish B2
Spanish A2
Ukrainian C2

Russian C2