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MARGARITA
BARANOVA
ABOUT ME
Marketing specialist with experience across beauty, B2B, retail, floral
business, and real estate industries. I focus on building strong brand
presence through social media strategy, content creation, and
performance-driven paid advertising. Skilled in launching and
managing Meta Ads campaigns, developing structured content plans,
organizing creative productions, and implementing rebranding
strategies. My work is centered around sustainable growth, audience
engagement, and measurable business results — from increasing local
brand visibility to generating consistent client bookings and leads.

CONTACT
EXPERIENCE
[open contact info](look above in the "contact info" section) SMM PROJECTS (more in portfolio)
FLOWER Shop Medical services
[open contact info](look above in the "contact info" section)
Salon of Beauty Relocation Services
tg: @marggooo

Larnaca, Cyprus
Marketing Specialist at B2B in aquaculture| 2025 (AND NOW)

AquaManager - Larnaca (Hybrid)
EDUCATION Managed paid advertising campaigns and promotional strategies
Developed presentations and marketing materials for partners and
University of Presov, Slovakia clients
Marketing and Business Created a wide range of internal and external design assets
Management (Bc.) Led branding and rebranding initiatives
2022 - 2025 Launched new projects and developed advertising strategies for their

+ 1 year at UCLAN promotion
Coordinated client communication and business collaborations
(British uni in Cyprus- Marketing and Advertising)
Responsible for creating and updating marketing assets and
National Aviation University collaterals
of Kyiv, Ukraine
Cybersecurity (Bc.) Marketing Specialist at Real Estate| 2024 – 2025
2020 - 2024
Gate Greece Properties & Hotels - Larnaca
Managed paid advertising campaigns for apartment and property
promotion
SKILLS Created property presentations and marketing materials
Developed visual designs for listings and promotional content
Social Media Strategy (Instagram, Threads,
Led brand rebranding initiatives
TikTok, LinkedIn) Communicated with clients and coordinated collaborations and
Paid Advertising (Google Ads & Meta Ads) partnerships

Influencer Marketing
LANGUAGES
Content Creation & Content Management
Performance Analytics & Reporting English - C1
Ukrainian - C2
Visual Branding
Russian - C2
Canva, Figma, Adobe Photoshop, Video Editing
Slovak - C1

OTHER
EXPERIENCE

Restaurant Manager & Marketing Specialist | 2023–2024
Wave Restaurant - Presov, Slovakia
Led and managed the restaurant team, overseeing daily operations and staff coordination.
Planned and implemented marketing campaigns, social media content, and promotional
activities to increase customer engagement.
Created visual marketing materials and supported the restaurant's brand development.
Managed inventory and prepared operational and financial reports.
Coordinated cross-functional communication to ensure seamless business operations.

Sales Manager | 2021 - 2022

Golden Vendors - Kyiv, Ukraine
• Managed incoming and outbound customer inquiries.
• Identified client needs and built relationships to meet sales targets.
• Analyzed customer feedback to improve pitch strategies and boost conversion rates.
• Created a repeat-customer tracking sheet to support follow-up sales.

Marketing Assistant | 2022 – 2023

Travel company "Rest on all 100" - Kyiv, Ukraine
• Managed and updated company website (WordPress), optimizing content and metadata for
SEO.
• Oversaw Instagram scheduling and designed visuals using Canva, increasing weekly
engagement by 20%.
• Conducted in-depth competitor analysis and presented findings to leadership for campaign
planning.
• Tracked key social media KPIs and proposed content ideas based on performance trends.