Oleksandra

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SHANDRUK OLEKSANDRA [open contact info](look above in the "contact info" section)

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MARKETING MANAGER
Krakow, Poland
[open contact info](look above in the "contact info" section)
8857aa160

Profile
Results-driven Marketing Manager with 4 years of experience in the manufacturing and FMCG sectors.
Proven expertise in managing projects within strict deadlines and budgets while delivering exceptional
outcomes. Skilled in problem-solving, team collaboration, and fostering strong partnerships.
Skilled at creating innovative marketing campaign ideas through a combination of analytical insight and
creative thinking to achieve business objectives. Adapting to dynamic challenges and driving brand
growth through strategic planning and execution.

Experience
Jan 2023 - Nov 2024 Marketing Manager, Roshen Confectionery Corporation
Designed and implemented macro and micro planograms, optimizing retail space utilization across a
network of 100 stores and increasing product visibility, which led to a 5% increase in sales. Analyzed
merchandising efficiency and provided actionable insights, resulting in improved stock turnover of up
to 5%.
Developed, tested, and launched innovative promotional mechanics for items and product categories,
contributing to a 10% increase in sales within key product lines.
Managed the design, production, and distribution of promotional materials, ensuring timely delivery to
100 stores. POS materials supporting promotional campaigns increased promotion effectiveness by
25%.
Conducted remote store audits using photo reporting tools and performed on-site inspections,
improving merchandising standards adherence by 80%.
Enhanced brand image by maintaining consistent brand standards, strengthening customer loyalty and
overall brand perception.

Oct 2021 - Jul 2022 Trade-marketing specialist, Cersanit Invest

Successfully established and nurtured relationships with key suppliers to ensure efficient collaboration
and resource availability.
Launched new company products into the market, ensuring smooth entry and alignment with brand
objectives.
Designed and developed commercial toolkits, including sales materials for internal teams and in-store
(POS) materials for retail partners.
Coordinated the creation and management of exhibition stands featuring product samples, ensuring
alignment with brand standards for dealer events.
Maintained accurate documentation and database management to support seamless operational
processes.

Jun 2020 - Sep 2021 Marketing assistant, Vodaland
Assisted in planning and executing promotional activities to boost brand awareness and sales.
Developed and implemented a comprehensive social media growth strategy, enhancing online
presence and engagement.
Conducted regular visits to points of sale to monitor compliance with marketing and promotional
standards.
Performed market research to identify trends, consumer preferences, and competitive insights for
strategic planning.
Authored marketing materials, including brochures and newsletters, to enhance the company's market
presence.
Prepared compelling promotional presentations to showcase products and initiatives to stakeholders.
Fostered strong, trusting relationships with clients through direct communication and personalized
support.
Education
Sep 2020 - Jul 2022 Master's degree in program of MSc in Marketing Management, Business School of UCU
(LvBS), Ukrainian Catholic University
Lviv, Ukraine

Sep 2016 - Jul 2020 Bachelor`s degree of Finance, banking and insurance, National University of "Kyiv-Mohyla
Academy"
Kyiv, Ukraine

Language
Ukrainian (native)
Russian (fluent)
English (B2)

Courses
Nov 2024 “English for career growth”, Prometheus

Oct 2024 “Getting started with chatGPT”, Prometheus

Jul 2024 “Leadership Skills Course”, Coursera
Sep 2022 "Women in business: booster effect", EdEra