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Volodymyr Zabaturin
Ukraine| [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

Position: Head of E-commerce Product

Professional goals: Lead a future-oriented company toward sustainable growth by driving
innovation, optimizing operations, and building high-performing teams. I aim to create a
resilient organization that leverages technology and fosters a culture of inclusivity and
collaboration to excel in an ever-changing global market.

Skills: 10+ years in leading large programs | product marketing | e-commerce programs |
strategic and hands-on product development | software development lifecycle experience | IT
project management | roadmapping |web and mobile platforms | engineering and business
stakeholders | startups | operational excellence | cost-efficiency | marketing and sales
strategies | hiring and growing teams | A/B testing | project management | business process
design | business and financial planning change management | agile | scrum | data
management |

Technologies: CRM |ClickUp | Asana | SAP | MS Office | MS Excel | Jira | Trello | Python

Soft skills: team performance development | leadership | excellent communication |
business-oriented | strong analytical skills | negotiations | presentation skills | public speaking
| problem-solving | entrepreneurial mindset | focus on result | mentor and advisor | fluent
English

Head of E-commerce Product​ ​ ​ ​ ​ Aug2017 - Dec2024
Svit Matrasiv, Ukraine

●​ Svit-Matrasiv.ua is an industry leading e-commerce platform with over 150 000 monthly
active users.
●​ I was hired as a Head of E-commerce department to assemble and lead a team, bring
the new product from early stages of financial loss to the profits, and develop a
turnaround strategy for the company.
●​ Our goal was to build an online retail platform with seamless partnership between a
platform and physical retail outlets to enhance order processing and delivery efficiency.
Which resulted in solving the missing opportunities issue for localized customer
engagement.
●​ Managed up to five company projects: mobile app development, new website
development, launching our product on a new European market, expanding on new
marketplaces (Amazon), development of a new product line. Managing all projects
simultaneously, ensuring seamless coordination and successful outcomes.
 ●​ Expanded product distribution across multiple marketplaces: Amazon, Rozetka and
Prom. That added a significant share into the company’s profits.
●​ Conducted regular one-on-one meetings to provide personalized feedback, evaluate
team members' performance, and align on goals. Delivered constructive performance
reviews, offering actionable insights to foster growth and professional development.
●​ Developed over 20 engineers, advancing them from junior to middle and senior-level
roles.
●​ Collaborated with top-tier influencers and funds such as Serhiy Prytula Foundation for
brand and product promotion. Achieved our financial, brand promotion and charity
goals the same time.
Achievements
●​ Achieved over 10x growth in sales through strategic initiatives.
●​ Developed crisis management skills by adapting the business strategy to market
challenges and maintaining momentum during critical periods.
●​ Consistently increased earnings year over year.

Product Manager ​ ​ ​ ​ ​ ​ ​ Nov2022 - Dec2024
BonColchon, Spain

●​ International e-commerce platform of Svit Matrasiv company that was developed from
scratch and launched with a team of: Software Engineers, QA, Designers, Digital
Marketers.
●​ Launched and managed a product in Spain while operating remotely from Ukraine.
●​ At first glance, the project may look like a typical mattress retailer, but a closer look
reveals a new concept that transforms how people viewed and purchased mattresses in
Spain. We also provided a sustainability promise: every mattress was crafted with
eco-friendly materials, and for every purchase, we planted a tree or donated a mattress
to someone in need.
●​ Developed and implemented a strategic business plan focused on market penetration
and sustainable growth. Expanded product sales across multiple marketplaces,
increasing visibility and revenue streams.
Achievements:
●​ Created a brand-new product in short terms with new vision and service.
●​ Diversified financial risks for the company, providing the new cashflow source.
●​ Brought the company and the product to a new European market.

Product Manager​ ​ ​ ​ ​ ​ ​ Mar2023 - Dec2024
Munger, Ukraine

●​ Launched a startup as a part of Svit Matrasiv company, driving it from concept to
execution. Our goal was to bring our new brand and product line into the market, and
bring it online. We have succeeded in making our wooden beds product popular in a
highly competitive market.
 ●​ Developed and implemented a comprehensive business strategy tailored for growth and
scalability.
●​ Achieved profitability within the first year by optimizing operations and aligning market
strategies with business goals.

Product Manager and startup Founder​ ​ ​ ​ Nov2013 - Aug2017
Med-Poisk.com, Ukraine

●​ Founded and launched a startup, self-funded with personal capital. Assembled and led a
cross-functional team.
●​ Developed and successfully implemented a strategic business plan. Led the product into
profitability.

Professional Development and Projects

2024​ ​ "User Story Mapping" Jeff Patton
"The Art of Project Management" Scott Berkun
"Mindset: The New Psychology of Success" by Carol S. Dweck
2023​ ​ Udemy “How to Use SMART Goals: Achieve More in Less Time”
​ ​ Influence Marketing Project Consulting (B2B USA Market)
2019​ ​ Deloitte Academy “Strategic planning. The logic behind great businesses”

Education

2012​ ​ Yuriy Fedkovych Chernivtsi National University, Business Management

Languages

Ukrainian - native
English - fluent
German - upper-intermediate

Interests

Reading, team sports, history, travelling