Ivanna

D I G I TA L M A R K E T I N G · P E R F O R M A N C E · G R OW T H

Ivanna Stoianova
D I G I TA L M A R K E T I N G S P E C I A L I S T

Two years building full-funnel growth — paid media at the
core, joined up with analytics, CRO and creative — for e-
commerce and lead-generation brands across five markets.

PROFILE C O N TA C T

Digital marketing specialist with paid media at the core and a strongly [open contact info](look above in the "contact info" section)
analytical, full-funnel mindset. I plan and run campaigns on Google, [open contact info](look above in the "contact info" section)
Meta and TikTok Ads, then join them up with the rest of the funnel — [open contact info](look above in the "contact info" section)
tracking and analytics, landing pages and CRO, email and creative. stoianova.agency/cases
Experience spans e-commerce and lead generation for clients in the Remote · CET (GMT+1)
US, Canada, UK, Europe and Australia, on monthly budgets from
EXPERTISE
$500 to $50K.
Paid media (Google, Meta,
S E L E C T E D I M PAC T
TikTok)

−50% 4.89 +20% 30+
Full-funnel & growth strategy
Web & marketing analytics
CPA, event-space ROAS, up from Qualified leads, Projects across Conversion rate optimisation
rentals (AU) 2.69 (US DTC) B2B IT services niches
Landing pages & funnels
Email & CRM
EXPERIENCE
SEO & competitor research
Digital Marketing Specialist, M&M’s Remote · Jan 2025 – May 2026 Creative & content briefs
Agency
TOOLS
— Planned and ran full-funnel marketing across Google Ads, Meta
Google Ads, Merchant Center & Ads
Ads and TikTok Ads for clients in five markets, on monthly budgets
Editor · GA4 · GTM · Meta Ads
from $500 to $50K.
Manager · TikTok Ads · Data Studio
— Owned measurement end to end — GA4, GTM, conversion tracking · HubSpot · Clarity · Shopify ·
and server-side basics — for clean cross-platform attribution and SEMrush · WordPress ·
reporting in Data Studio. GoHighLevel · Figma

— Lifted conversion through landing-page and funnel CRO, A/B
C E R T I F I C AT I O N S
testing of creatives and offers, and email/CRM touchpoints.
Google Ads Search Certification
— Wrote technical briefs for landing pages, banners and video
Digital Marketing — Mate
creatives, and coordinated delivery with designers and developers.
Academy
Selected results SMM — PR+

— Cut CPA by 50% and lifted lead quality 30% for an Australian E D U C AT I O N
event-space rental brand through a full-funnel rebuild, stabilising
BSc, Cybersecurity
weekly bookings.
V. N. Karazin Kharkiv National
— Scaled ROAS from 2.69 to 4.89 for a US anime-apparel DTC store University, 2021–2025
by restructuring campaigns and optimising targeting and product
feed. LANGUAGES

— Built a US B2B partner-recruitment funnel from zero — tracking, English — Professional
CRM, creative and two ad channels — generating 247 leads in 8 Ukrainian — Native
weeks at a $19.62 average CPL and cutting cost 68% to $15.90, Russian — Fluent
with quality confirmed by the client.