Mark

MARKO PETROCHENKO
B2B Sales Development Representative & Lead Generation Specialist
Horishni Plavni, Ukraine • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY
Results-driven B2B Sales Development Representative and Lead Generation Specialist with proven experience
building high-converting outbound pipelines for Western markets. Expert in data enrichment, automated cold outreach,
and cross-channel lead qualification using advanced tech stacks like Clay, Apollo, and Smartlead. Combines deep data
analytical skills with high emotional intelligence to generate high-value sales opportunities and scale outbound
operations.

CORE SKILLS & TECHNOLOGIES

Lead Gen & CRM: Clay, Apollo, GetProspect, Airtable, Lead Qualification
Sales Automation: Smartlead, Meet Alfred, Cold Email Outreach, Deliverability Setup
Core Competencies: Data-Driven Prospecting, Active Listening, Emotional Intelligence, Adaptive Problem Solving
Languages: English (Advanced), Polish (Intermediate), Ukrainian (Native), Russian (Native)

PROFESSIONAL EXPERIENCE

Sales Department Representative | Brightest Minds (Remote B2B Lead Gen Feb 2025 - Aug 2025
Agency)
• Built and scaled data-driven outbound lead generation pipelines targeting US and European enterprise and SMB
prospects.
• Leveraged Clay, Apollo, and GetProspect to scrape, clean, and enrich hyper-targeted prospect lists, matching
precise ICP requirements.
• Set up and automated multivariant cold email campaigns via Smartlead, optimizing technical deliverability, custom
track links, and inbox warm-ups.
• Executed rigorous data qualification protocols to filter cold leads, increasing campaign engagement and booking
high-quality discovery meetings.
• Maintained clean database structures within Airtable, tracking key outreach metrics (Open Rates, Reply Rates,
Booking Ratios) to iterate copy and targeting.

ADDITIONAL WORK HISTORY

Customer Service Representative / Waiter | City Club (Ukraine) 2021 - 2025
Post Office Operator | Nova Poshta (Ukraine) Sep 2023 - Dec 2023
International Logistics & Operational Roles | Various Companies (Poland) 2020 - 2021
• Developed strong intercultural communication, high-pressure problem solving, and client management skills working
across regional service hubs and in diverse cross-functional teams throughout Poland (Warsaw, Silesia, Masovian
Voivodeship).

EDUCATION

Junior Specialist Degree in Fine Arts | Dnipropetrovsk Music Academy at M. Glinka 2014 - 2019
Conservatory
• Major: Orchestral String Instruments (Double Bass). Developed high cognitive discipline, rigorous detail management,
and performance resilience.