Катерина

Zadko Kateryna
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | LinkedIn

Work experience
Confidential Digital Platform (NDA) 06/2025 - 07/2026
Digital product / international markets
Brand Manager
• Managed brand and marketing projects for a digital platform across South Asia, including India, Bangladesh, Pakistan, Nepal and Sri
Lanka, while working under a strict NDA.
• Owned projects end-to-end: translated business objectives into marketing briefs, coordinated stakeholders and production, managed
timelines and approvals, and delivered campaigns from initial concept to final launch.
• Developed creative concepts and communication approaches for digital campaigns, including campaign mechanics, key messages,
visual directions, social media content and performance-oriented creative assets.
• Briefed and coordinated creative, design, content, SMM, CRM and other cross-functional teams; reviewed deliverables and ensured
brand consistency, market relevance and execution quality.
• Led marketing initiatives around major sports and cultural moments, adapting communication and creative materials to local audiences
and market specifics.
• Worked closely with performance marketing teams, using campaign results and key metrics to refine creative hypotheses, improve
communication and support acquisition and engagement objectives.
• Managed multiple projects simultaneously across different markets, aligning priorities, deadlines and stakeholders from ideation
through production and launch.
• Contributed to brand positioning, campaign planning and ongoing development of the platform's communication across digital
touchpoints.
L'Oréal Ukraine 01/2023 - 05/2025
FMCG
Junior Brand Manager
• Promoted and supported the growth of brand on the market.
• Collaborated effectively with cross-functional teams, including Trade Marketing, Sales, Digital & Advocacy, Demand Planning, Finance,
and Legal.
• Cooperated and briefed media and creative agencies.
• Launched and activated new products, proposed, and adapted new ideas relevant for UA market.
• Localization of key visuals and related communication with the legal department.
• Managed the biggest launch of the 360 campaign in my product category on UA market. Used a set of marketing channels - digital,
advocacy, promo, event, etc. Result - new product achieved KPI: 50% of #1 sku on market in the first 2 month.
• Proposed and implemented brand strategy for brand in general and for different segments and directions.
• Prepared reports of market, P&L analysis, briefs.
• Prepared presentations for business reviews, zone calls, internal presentations.
• Managed PPP budget and document workflow.
• Mentored marketing intern in brand team.
L'Oréal Ukraine 02/2022 - 01/2023
FMCG
Marketing trainee
• On-going analysis of the market, competitors, trends.
• Prepared and implemented marketing brand plans.
• Created and adapted advertising materials for local projects, e-com, media, worked with brand advocacy.
L'Oréal Ukraine 11/2019 - 12/2021
FMCG
Marketing intern
• Participated in big Social Project from #1 brand on market. I was responsible for the organization of inspections in pharmacies and
shopping centers, communication with the agency, creation of communication materials and photo booths, reporting, project budget.
Devilon 07/2023 - present
E-commerce
Digital Marketing Manager
• Developed a brand strategy: digital communication strategy, multi-channel communication campaigns, influence marketing strategy
and communication.
• Increased ROI by 300% during the 3 months and growth through marketing channels.

Education
National University of "Kyiv-Mohyla Academy" 2021 - 2023
Faculty of Economic Sciences
Master of Marketing

Taras Shevchenko National University of Kyiv 2014 - 2018
Faculty of Geography
BA, Geodesy and Land Management