Andrii

Andrii Pavliak
Social Media Marketing Specialist

Summary
Social Media Marketing Specialist, UI/UX Designer, and Graphic Designer with
over 5 years of e perience in social media management, content production,
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and digital growth strategy.
Proven track record of building and scaling social media presence from the
E-mail:
ground up, growing Instagram accounts from 0 to

[open contact info](look above in the "contact info" section) over 100,000 followers and Facebook pages from 0 to 100,000+ followers

through strategic organic content and audience engagement.
Created high-performing Instagram eels that generated between 1
R M and
Phone:
35 + views, consistently driving reach, engagement, and brand awareness.
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[open contact info](look above in the "contact info" section)

Linkedin:
Work Experience
Andrii Pavliak
Social Media Manager & Producer
03.2025 - Present (part-time)
Design skills:
G rew an Instagram account from 1 10 followers through strategic
K to K

Figma organic content and personal branding

Adobe Photoshop Produced a viral Instagram eel that reached over 800 organic views
R K

Developed and e ecuted content strategies, editorial calendars,
Adobe Animate
x

and growth campaigns
Adobe Illustrator M anaged the full content production cycle, from concept and
scripting to lming, editing, publishing, and performance
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analysis
Marketing skills: Planned and directed photo and video shoots, optimizing
content performance through data-driven insights
Lightroom
VN
C apCut
Social Media Marketing Specialist | R oyal Foam USA
C anva
06.2025 - 02.2026 (full-time)
Video
Developed and e ecuted social media strategies to increase
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Photo brand awareness in the . market
U.S

Managed campaigns to increase reach, engagement,
Meta Ads

and overall campaign performance
Collaborated with designers, copywriters, influencers, and the
marketing team to deliver high-impact content
English Ukrainian
Intermediate Native Optimized social media campaigns through data-driven
analysis, improving content performance by 35%

Social media m anager | O kayTube
Education:
11.2024 - 06.2025 (full-time)
Borys Hrinchenko
Kyiv niversity
U Grew multiple multilingual Facebook pages organically from
0 30 300 followers across European and . . markets
to K– K U S

Department of Physical
Education and Sports Developed and e ecuted organic content strategies for
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multilingual audiences across European and . . markets
Pedagogy U S

Produced high-performing Facebook eels with R millions of views
2015 - 2019
Lead a team of video editors and production crew to deliver
high-performing content

Сertificates:

UI/UX Designer, Graphic designer
09.2020 - 08.2024 (full-time)

Projector web design
 Delivered 300+ design projects, including websites, landing pages, mobile
2020 apps, animations, and brand identities
Designed digital and print assets, including banners, social media
creatives, presentations, logos, branding materials, and motion graphics
for international brands, influencers, and million-subscriber YouTube and
Instagram creators

Projector smm online
 Created user-centered I designs, from wireframes and interactive
U /UX

2021 prototypes in Figma to high- delity interfaces
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Developed creative assets that strengthened brand identity, increased
audience engagement, and supported marketing campaigns