Anastasia

Contact Info
Аnastasiia Zhuravel [open contact info](look above in the "contact info" section)
CEE Brand HEAD|Marketing Strategy| Skills
Commercial Excellence|High People Leader
Performing Teams
Strategic Thinking
About me
Dynamic marketing and sales professional with over 12 years of Business Development
experience in strategic leadership and business development,
seeking to leverage expertise in driving growth and operational
excellence Reliability

Work experience Negotiation Skills
01.09.23 ‐ CEE BRAND HEAD
present time
Sanofi
Leading Global and local brands Sanofi portfolio across 6 Languages
countries in CEE region/ 6 brands and 7 direct reports/ end-to- English
end responsibility/ brand strategy and innovation
Fluent
Developed and executed market entry strategies that led to
successful expansion in СEE region. Ukranian
Main achievement: Native
-P&L portfolio management. Successfully increased GM (Gross
Margin) by 3 percentage points and BOI (Business Operating Education
Income) by 5 percentage points, contributing to improved
Master degree
financial performance and enhanced profitability of the
company Kharkiv pharmaceutical
-Enterogermina is the fastest growing brand in CEE region university/Donetsk National
(+37% FY 24 vs A23). university/mMBA
- Effie awarded in 2024 "Allergy without any "ALE"

01.12.22 ‐ Category manager (acting Marketing Director)
01.09.23
Sanofi
Leading marketing team in Ukraine/Business Size>40mEuro/ 9
direct reports/ marketing, shopper, digital , CMI and HCP
marketing. responsible for CHC portfolio.
-P&L portfolio management. Achieved profitability milestones
by implementing strategic risk management and market
analysis.
- Defining ambition and strategy for OTC portfolio fueling
sustainable growth. Identifying new business opportunities.
- Risk management: risks forecasting & estimation, protection
plans development & implementation
Main achievement:
Gain #1 position in probiotic and antistress category with
record MS (Magne-B6-7,33,Enterogermina-21,73%),
overfullfilled BOI and GM targets.
01.08.22 ‐ Category manager
01.12.22
Sanofi
Leading digestive and Nutritions portfolio in Ukraine/ 3 direct
reports
-Annual strategic plans development & execution for Digestive
and Nutritions portfolio
-Market analysis, insights finding, recommendation and
implementation of business solutions on a monthly, weekly
basis and P&L management
Main achievements:
-Record MS Allegra 4,8% in Aug'22
-Launch the first Multiple channel engagement (MCE) for CHC
Ukraine Sanofi (open rate RTE>25%, growth GP’s reco by 5 pp)

01.06.20 ‐ Brand manager
01.08.22
Sanofi
- Brand strategy creation, monitoring & analysis of brand
performance, pricing, assessment of effectiveness of promotion
campaigns & advertising
- Budget planning & control with review on regular basis
- HCP and KOL developing management
Main achievement:
- Magne-B6 is the fastest growing CHC brand in May’20 (IMS
sales growth+24%)

01.08.19 ‐ Junior brand manager
01.07.20
Sanofi
- Brand planning & execution for Magne, Guttalax, Vitamin E.
- Monitoring & analysis of brand performance, pricing,
assessment of effectiveness of promotion campaigns &
advertising.,sales forecasts
Main achievement:
-Roll out antistress campaign and build emotional connection
between magne and stress that bring +2pp MS for Magne-B6
brand additionally

01.10.15 ‐ Key account manager
01.08.2019
Sanofi
Build Long-term partnerships with customers. Create
sustainable and profitable market share growth in our key
focus categories.
-Successfully negotiated contracts that increased market share
by 15%
- Clearly reporting the progress of monthly/quarterly
initiatives to internal and external stakeholders
- Developing new business with existing clients and identifying
areas of improvement to meet sales quotas
- Forecasting and tracing key account metrics (e.g., quarterly
sales results and annual forecasts)
Main achievement:
-Overfulfillment FY'19 targets in NS +11%, SO +15%
19.12.12 ‐ Medical representative
01.10.15
Sanofi
- Demonstrating and presenting products to healthcare staff.
- Submission of Daily Reports providing details of day’s work
- Occasional collaboration with managers, product executives
for greater effectiveness of the calls
- Achieving assigned targets for every brand of the company

Interests
Volunteering, Mentorship, Reading, Surfing, Skiing