Tetiana

Tetiana Kulieshova
Marketing Manager | Performance Marketing
Odesa, Ukraine • Brasov, Romania • [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)


SUMMARY

Marketing Manager with hands-on experience across a wide range of marketing functions. I develop strategies, launch paid
campaigns, work with influencers and brand partners, create content, build lead-generation processes, drive retention
marketing, and lead marketing teams. Comfortable switching between strategic planning and hands-on execution, often
managing multiple projects and marketing functions in parallel.

WORK EXPERIENCE

Ukraine’s largest travel club, KULUAR • Marketing Manager April 2025 - Present
I manage the full lifecycle of paid advertising campaigns, from developing and testing product-specific creatives and
audiences to budget management and weekly performance tracking across SMM lead-generation channels. Identified a
discrepancy between the number of leads reported by Meta and the number that could actually be verified, and developed a
direct tracking solution for leads from Instagram Direct, improving the accuracy of campaign optimization and
decision-making.

I lead the development and execution of the content strategy across all lead-generation channels, coordinating designers,
video editors, and copywriters, while also creating ad copy, voiceover scripts, and creative concepts myself. Managed the
brand’s Telegram channel and Threads, including content planning and copywriting.

Lead a team of 10+ employees and freelancers, including media buyers, designers, video editors, copywriters, and SMM
managers. Built the team’s workspace in Notion, which doubled task completion speed, and manage the full recruitment
cycle for the marketing team, from defining hiring needs and conducting interviews to onboarding and offboarding. Prepare
weekly performance reports for the department.

Restructured and relaunched the influencer marketing by developing concepts for collaborations with influencers and brand
ambassadors, sourcing creators aligned with brand objectives, negotiating and managing partnership terms, and measuring
campaign performance through reach, follower growth, promo code usage, UTM clicks, saves, shares, and purchases. Also
managed partnerships with brands and foundations and promoted the club’s charitable initiatives.

Additionally, I am responsible for developing and maintaining retention marketing, with one of its major tasks being
end-to-end merchandise management: sourcing suppliers, developing concepts, briefing designers, overseeing production,
managing inventory, and coordinating reorders.

Outdoor gear marketplace, Robinzon Group • SEO Copywriter March 2024 - May 2025
Developed and optimized SEO content for the travel blog based on keyword research and search intent analysis. Created
content clusters around relevant travel and outdoor topics, optimized headings, content structure, keyword placement, and
other on-page SEO elements, and built internal links to relevant product and category pages. Focused on improving organic
search visibility, rankings, and qualified traffic while connecting informational content with commercial pages.

Non-profit tourist club, Romantik • Community Manager June 2023 - June 2025
Led the club's cultural sector, maintaining and enhancing its image to attract new members, organizing events to strengthen
connections between participants, and passing on the organization's cultural values and policies to newcomers.

Analyzed member engagement, developed and released club merchandise, resolved conflicts, and led teams on various
projects.

SKILLS AND TOOLS

Paid Traffic (Meta Ads Manager), A/B Testing, Campaign Budget Management, Funnel Analytics (ROI, ROMI, CAC,
LTV, CPA, CTR, CR), GA4, Looker Studio, Content Strategy & Copywriting, Creative Briefing, Influencer Marketing &
Partnerships, Team Leadership, Hiring & Onboarding, CRM & Marketing Automation (KeyCRM, SendPulse, ManyChat,
eSputnik), Serpstat, Worksection, Bitly, Notion, Canva, CapCut, VN, Lightroom, HypeAuditor, NotJustAnalytics, Linktree,
ElevenLabs, Claude, GPT; English (B1), Ukrainian (Native).

EDUCATION AND CERTIFICATIONS

Genius Space, Ukraine • Comprehensive Digital Marketing Sep 2025 - Jan 2026

Green Forest English School, Ukraine • B1 Intermediate Sep 2025 - Nov 2025