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Керівник з маркетингу
Considering positions:
Керівник з маркетингу, Керівник відділу, CMO, Директор з маркетингу, PR-директор
Age:
43 years
City of residence:
Lviv
Ready to work:
Remote
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CONSTANTINE SHULYAK
Head of Digital Marketing | Growth Architect | EdTech & Product Scaling
Lisbon / Remote
[open contact info ](look above in the "contact info" section)
[open contact info ](look above in the "contact info" section) (WhatsApp / Telegram)
[open contact info ](look above in the "contact info" section)
PROFILE
Digital marketing leader with 9+ years of experience building and scaling marketing systems
in product-driven and high-growth environments.
Specialized in:
• Full-funnel architecture (lead generation → webinar → sales → retention)
• Managing paid traffic budgets $50k–$150k/month
• Building and leading in-house marketing teams (5–20 people)
• Cohort LTV optimization and unit-economics driven scaling
• AI-powered content and performance optimization
I operate at the intersection of strategy, analytics, and execution – building predictable and
scalable revenue engines rather than isolated campaigns.
PROFESSIONAL EXPERIENCE
LANTECH GROUP (Telecommunications Group, $50M+ revenue)
Chief Marketing Officer
2021 – 2024
Led marketing strategy and performance for 3 telecom brands with combined annual
revenue exceeding $50M.
Responsibilities:
• Full funnel strategy and execution
• Budget management $100k+/month
• KPI architecture and performance analytics
• Lead generation system building
• CRM optimization and lifecycle marketing
• Team leadership (12 in-house specialists)
Key Results:
• Increased inbound qualified leads by 3500%
• Built marketing departments from scratch
• Reduced CAC by 38% through performance optimization
• Implemented reporting system with real-time ROI tracking
BLCKMGC (AI-driven startup, accelerator-backed)
CEO & Head of Growth
2022 – Present
Built and scaled AI-based product from MVP to international launch.
Focus:
• Product-market fit validation
• Funnel design and user acquisition
• Community building and content strategy
• AI implementation into marketing workflows
• Team of 20 (marketing, product, dev)
Achievements:
• Finalist & Top 3 startup in Launch Accelerator (Cohort 9, 3000+ applicants)
• Featured in Forbes & Vector
• Built scalable acquisition funnel with early traction
SMP Robotics (High-tech B2B product)
Head of Growth
2020 – 2021
Led growth and revenue strategy in competitive tech segment.
• Increased sales 2500%
• Managed global campaigns
• Built sales-marketing alignment system
• Operated with limited budget and high ROAS requirements
Airbnb (EMEA)
Marketplace Growth Strategist
2018 – 2020
● Optimized booking funnel
● Increased bookings by 1500%
● Generated $2.7M incremental revenue
● Expanded hospitality partnerships (500+)
Facebook (Meta)
Growth & Performance Marketing Manager
2017 – 2018
Managed advertising budgets exceeding $100k/month.
• Generated $50M+ revenue from paid campaigns
• Improved ROAS by 850%
• Reduced CPL by 70%
• Advanced audience segmentation & creative testing
YouTube Ecosystem (Independent + Corporate Projects)
Content Strategy & Growth Lead
2011 – 2018
Built and scaled content channels exceeding 1M+ subscribers and 100M+ views.
● Led 12-person production team
● Built repeatable viral content formats
● Developed content growth strategy and audience retention systems
● Awarded 2 Silver YouTube Play Buttons
Deep practical experience in YouTube algorithm mechanics and content scalability.
Additional Consulting Engagements
Worked with fintech, construction, service and DTC brands on:
• Unit-economics audits
• Funnel diagnostics
• Market expansion to EU & US
• North Star definition
• Paid traffic scaling
• GMV growth optimization
EDUCATION
MBA – Economics & Management
Lviv Polytechnic National University
CORE COMPETENCIES
• Paid Traffic (Meta, Google, YouTube)
• Webinar funnels & launch mechanics
• CRM & automation systems
• Cohort LTV analytics
• Budget forecasting & ROI modeling
• Team leadership & KPI systems
• AI in marketing workflows
• Performance creative testing
• Funnel diagnostics
LANGUAGES
English – Fluent
Ukrainian – Native
Russian – Fluent
Portuguese – Conversational
Head of Digital Marketing | Growth Architect | EdTech & Product Scaling
Lisbon / Remote
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PROFILE
Digital marketing leader with 9+ years of experience building and scaling marketing systems
in product-driven and high-growth environments.
Specialized in:
• Full-funnel architecture (lead generation → webinar → sales → retention)
• Managing paid traffic budgets $50k–$150k/month
• Building and leading in-house marketing teams (5–20 people)
• Cohort LTV optimization and unit-economics driven scaling
• AI-powered content and performance optimization
I operate at the intersection of strategy, analytics, and execution – building predictable and
scalable revenue engines rather than isolated campaigns.
PROFESSIONAL EXPERIENCE
LANTECH GROUP (Telecommunications Group, $50M+ revenue)
Chief Marketing Officer
2021 – 2024
Led marketing strategy and performance for 3 telecom brands with combined annual
revenue exceeding $50M.
Responsibilities:
• Full funnel strategy and execution
• Budget management $100k+/month
• KPI architecture and performance analytics
• Lead generation system building
• CRM optimization and lifecycle marketing
• Team leadership (12 in-house specialists)
Key Results:
• Increased inbound qualified leads by 3500%
• Built marketing departments from scratch
• Reduced CAC by 38% through performance optimization
• Implemented reporting system with real-time ROI tracking
BLCKMGC (AI-driven startup, accelerator-backed)
CEO & Head of Growth
2022 – Present
Built and scaled AI-based product from MVP to international launch.
Focus:
• Product-market fit validation
• Funnel design and user acquisition
• Community building and content strategy
• AI implementation into marketing workflows
• Team of 20 (marketing, product, dev)
Achievements:
• Finalist & Top 3 startup in Launch Accelerator (Cohort 9, 3000+ applicants)
• Featured in Forbes & Vector
• Built scalable acquisition funnel with early traction
SMP Robotics (High-tech B2B product)
Head of Growth
2020 – 2021
Led growth and revenue strategy in competitive tech segment.
• Increased sales 2500%
• Managed global campaigns
• Built sales-marketing alignment system
• Operated with limited budget and high ROAS requirements
Airbnb (EMEA)
Marketplace Growth Strategist
2018 – 2020
● Optimized booking funnel
● Increased bookings by 1500%
● Generated $2.7M incremental revenue
● Expanded hospitality partnerships (500+)
Facebook (Meta)
Growth & Performance Marketing Manager
2017 – 2018
Managed advertising budgets exceeding $100k/month.
• Generated $50M+ revenue from paid campaigns
• Improved ROAS by 850%
• Reduced CPL by 70%
• Advanced audience segmentation & creative testing
YouTube Ecosystem (Independent + Corporate Projects)
Content Strategy & Growth Lead
2011 – 2018
Built and scaled content channels exceeding 1M+ subscribers and 100M+ views.
● Led 12-person production team
● Built repeatable viral content formats
● Developed content growth strategy and audience retention systems
● Awarded 2 Silver YouTube Play Buttons
Deep practical experience in YouTube algorithm mechanics and content scalability.
Additional Consulting Engagements
Worked with fintech, construction, service and DTC brands on:
• Unit-economics audits
• Funnel diagnostics
• Market expansion to EU & US
• North Star definition
• Paid traffic scaling
• GMV growth optimization
EDUCATION
MBA – Economics & Management
Lviv Polytechnic National University
CORE COMPETENCIES
• Paid Traffic (Meta, Google, YouTube)
• Webinar funnels & launch mechanics
• CRM & automation systems
• Cohort LTV analytics
• Budget forecasting & ROI modeling
• Team leadership & KPI systems
• AI in marketing workflows
• Performance creative testing
• Funnel diagnostics
LANGUAGES
English – Fluent
Ukrainian – Native
Russian – Fluent
Portuguese – Conversational
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The candidate's resume is posted at https://www.work.ua/resumes/13138978/