Татьяна

КALASHNIKOVA TETIANA, DIGITAL MARKETER
FACEBOOK BUSINESS PARTNER
Martin Luther Kingweg, 160g, 1504DA, Zaandam
tel: [open contact info](look above in the "contact info" section)
Telegram /WhatsApp /Viber [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)

EXPERIENCE IN DIGITAL MANAGEMENT
FROM DECEMBER 2022- Until now
Freelancer

FROM AUGUST 2022 – NOVEMBER 2022
Marketing Manager (Project voluntary work)
Company: Stichting Bright Future, Amsterdam
► Complete management of the digital marketing department.
► Manage the marketing team of 5 people
► Development of a digital marketing strategy from scratch and its implementation.

FROM SEPTEMBER 2019 – AUGUST 2022
Co-founder of marketing agency «Lead»
Company: https://lead-ag.com
►Provided services for over 50 companies around the world to increase their sales, attract new customers and build brand awareness through digital marketing. I specialize in the promotion of goods and services of large companies in complex markets such as factories - manufacturers, construction companies, car dealerships, real estate agencies,
Info business and e-commerce, concert events.

► Manage the marketing team of 5 people, also performing numerous tasks on my own and engaging and managing external contractors.

► Launch and optimization of paid campaigns clients in the following areas:
- advertising on Facebook;
- advertising on Instagram;
- advertising on Google;
- Advertising on LinkedIn;
- Advertising on Twitter.

► Analyze with Google Analytics.
► Work with Google Tag Manager.

► I am compiling a technical task for the designer.

►I create presentation sites in constructors.
► I create chatbots for Instagram and not only.
► I create sales funnels in messengers.
►I create quizzes to collect applications for Marquiz, QuizGo.

► Constantly experimenting with various growth strategies by means of extracting insights from data, validating ideas and making data-driven decisions.
.
FEATURED ACHIEVED RESULTS
► My agency is a member of the FACEBOOK BUSINESS PARTNER program.
► In 2020, my agency participated in rating of the best Internet agencies of Ukraine, and
placed 24th among 200 participants servicing medium and large clients -https://ringostat.com/ru/.

► I am a certified lecturer and author of articles on targeted advertising in:
-Webpromoexert https://webpromoexperts.net/lectors/tatyana-kalashnikova/
-(this was before the war) Netology https://netology.ru/

► I significantly reduced CPL clients in the B2B, B2C niche. Now they have a constant flow of customers.
- https://danyadara.com/
- https://artmash.ua/
- https://www.misstook.com/
- https://casting.numi.net/
- https://sun-dom.com/
- https://page.ovitta.com.ua
- https://vedanta-auto.com.ua/
and others.

► The managers and business owners who become my clients do not spend money - they invest in marketing. I respect them for that, and I’m doing everything I can to make this investment profitable.

► Because I firmly believe that my customers and their products are the best.

SKILLSET
DIGITAL ► Facebook Ads, LinkedIn Ads, Twitter Ads, Google Ads.

MARKETING ► Google Analytics, GTM, Copywriting, A/B testing, Similarweb.
TECHNICAL ► UX/UI, MS Office Suite,Canva, VN, Vegas pro, WordPress, Shopify, etc.
LANGUAGES ► English B1 (in process), Dutch A1 (in process), native Ukrainian and Russian.
PERSONAL
STRENGTHS ► Result-oriented, analytical mind, self-driven, multitasking, technical mindset.
INTERESTS ► Startups, technologies, sports.

OTHER EXPERIENCE
APRIL 2019 -
SEPTEMBER 2019 ► Digital marketer and site administrator in maxima.sale (sale of iPhones)
► Launch and Optimize Google Advertising.
► OpenCart and Drupal website administration.
► Work with various online e-commerce marketplace.
APRIL 2018-
APRIL 2019 ► Deputy Director of Finance CPA Network https://salesdoubler.ua/
► management of the financial service staff.
►implementation of financial security policy in the company.
►management of cash flows and working capital of the holding.
► control of accounts receivable and payable.
► payment planning (payment calendar week, month, year).
► daily distribution of financial flows allocated for calculation with webmasters.
► participation in determining the company’s commercial policy.
► audit of existing contracts with advertisers and webmasters, as well as the study of intra-holding contracts and their revision. Conclusion of new contracts.
► complex negotiations with clients. Ability to understand the needs of the client ability to correctly transform his wishes into tasks.

2001 - 2018 ► Worked in several companies in senior financial positions, Ukraine. Including in CPA networks.
EDUCATION

26.10.23 ► Head of Digital Marketing.

01.06.2021►Status of the participant of the FACEBOOK BUSINESS PARTNER program.

20.04.2021 ► Certificate on completion of the «Development of marketing strategy» course.

06.04.2020 ► Certificate from Digital Business School in Dublin.

07.06.2019 ► Certificate from Google Digital Workshop on successful passing of the exam in the basics of digital marketing.

01.04.2019 ► Academy of Internet Professions Skillme.pro - received the specialty "PPC specialist in contextual and targeted advertising Google, FB, Instagram". GTM and Google Analytics.

2003-2007 ► Kyiv Slavistic University - specialty "Finance", qualification "Financier - Economist".

1999-2001 ► Kyiv Transport and Economic Technical School - specialty "Accounting", qualification
"Accountant".