Alina

Alina

Krutoholov
Product Designer, UX/UI Designer

Contact Summary
Location: Kyiv, Ukraine - office, remote I’m a product and UX/UI designer with extensive experience in e-commerce and
multidisciplinary creative projects, combining design thinking, visual storytelling,
PHONE NUMBER: [open contact info](look above in the "contact info" section)
and business impact. I have hands-on experience leading design systems,
Telegram: @alinakrutoholov mentoring teams, and guiding marketing creatives, helping them elevate the
Email: [open contact info](look above in the "contact info" section)
quality, consistency, and strategic depth of their work.

I thrive in teaching and mentoring roles, translating complex design principles into
LinkedIn: Alina Krutoholov
practical, actionable skills for aspiring designers. My background in product design,
Behance: Alina Krutoholov graphic design, and film enables me to approach lessons holistically—connecting
aesthetics, usability, and storytelling—and inspire students to create thoughtful,
user-centered designs.

SKILLS I believe that design is not just about making things look beautiful—it’s about
Product & Business Impact: shaping experiences and, ultimately, changing the world. Through sharing my
Hypothesis-driven design and A/B testing
knowledge and mentoring aspiring designers, I aim to cultivate a new generation of
Conversion optimisation across user funnels
professionals who will create meaningful, impactful work and make the world a
Data-informed design decisions
better place.
User behaviour analysis

Experience
Customer and competitor research

Strategic thinking and prioritisation

Experience Architecture
• Information Architecture

2025 - 2026 | Amo apps | UX/UI Designer (Product focus)
• User Flows

B2C product · physical goods · design system · conversion
• Customer Journey Mapping
L ed design strategy across 3 e-commerce brands (physical goods marketplace).

• User Personas & Scenarios
Owned full product journey from acquisition landing pages to checkout
• Wireframing & Prototyping
architecture.

• Interaction Design Conducted competitive analysis to inform design decisions.

Interface & Systems
Built scalable design system in Figma to ensure consistency across multiple
product surfaces and brands.

Web & Mobile Design (iOS, Android)

Collaborated with marketing and product teams on conversion optimization:
Responsive & Adaptive Design
analyzed funnel behavior, formulated design hypotheses for A/B testing, and
UX Writing

iterated based on results.

Design Systems (development & scaling)

Atomic Design Methodology

Designed and tested multiple interface solutions to improve user navigation
and purchase intent at each funnel stage.

Human Interface Guidelines / Material Design
As solo designer in growing team, balanced strategic thinking (understanding

Languages
user problems and business goals) with rapid execution (shipping designs that
could be tested and improved).

English Intermediate 2023 - 2025 | Sense Production | UX/UI Designer
B2C & B2B · multi-project agency · interfaces with real business
Tools outcomes
T ranslated market and competitor insights into product design decisions

Figma, Adobe Photoshop, Adobe Premiere Pro, Improved usability and consistency across interfaces through systematic UI
Mosh-Pro, Claude AI, ChatGPT, Gemini, Midjourney, solutions

Ideogram, FireFly, Notion, Maze, Miro, Trello, Contributed to design system growth, ensuring scalability across multiple
Keynote, Jira, HTML & CSS (basics) products

Designed responsive interfaces and interactive prototypes across platforms

Worked on conversion-focused pages as part of broader user journeys and
funnels

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Alina

Krutoholov
Product Designer, UX/UI Designer

Courses Experience
Genesis Academy: UI/UX School 2023 - 2025 | 6037 | part-time Graphic Designer
online | 2023 Product advertising · creative quality

Mate academy: UX/UI course (Grant from IT D eveloped advertising concepts focused on user needs and product value

Reviewed other designers' work and gave structured feedback — kept creative
Generation)
quality consistent across campaigns
Flex education | 2022 - 2023
Creative Practice: 6 instrumental and design
2022 - 2026 | Personal brand project | Graphic Designer
Visual identity · content system · print
cources
Built and launched a com plete visual identity system

online | 2022 Created a scalable content system for consistent communication

Organised production of visual content and long-term content planning

Education 2017-2022 | FILM INDUSTRY | First assistant director
Kyiv National I. K. Karpenko-Karyi University of 30+ projects · TV series, feature films, documentaries

Theatre, Cinema and Television L ed cross-functional teams of 100+ people

Managed complex productions with tight deadlines

Bachelor | Master in Film and TV Production
Applied structured planning and decision-making under pressure

(both qualifications with honors) | 2012 - 2018

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