Contact information

The job seeker has entered a phone number and email.

You can get this candidate's contact information from https://www.work.ua/resumes/13595452/

Work experience

Performance Marketing Specialist (Self-employed, Affiliate Marketing)

from 01.2022 to 04.2025 (3 years 3 months)
Freelance, Київ (IT)

Responsibilities:
• Planned, launched, and optimized campaigns across Google Ads, Meta Ads, TikTok.
• Focused on direct-response affiliate offers with performance-based payouts (CPA and RevShare).
• Monitored and optimized key funnel stages: from creative testing to conversions.
• Conducted continuous split testing and data analysis to refine campaign performance.
• Coordinated freelance contractors for creatives, landing pages, and technical tasks.
• Managed all analytics, tracking, and budgeting independently using Google Analytics and in-platform tools.

Key Achievements:
• Reached consistent 300–500%+ ROMI within a single vertical over a long period.
• Successfully scaled profitable campaigns from test budgets while maintaining low CPL and high ROI.
• Built repeatable frameworks for launching and optimizing affiliate campaigns across Tier 1 and Tier 2 markets.

Performance Marketing Specialist

from 02.2020 to 12.2021 (1 year 10 months)
42DM Corporation, Київ (IT)

Responsibilities:
• Managed digital advertising accounts: planning, launching, and optimizing campaigns across Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Twitter Ads, Taboola, and Outbrain.
• Promoted mobile apps, e-commerce, B2B, and B2C projects globally, focusing on Tier 1 and Tier 2 markets.
• Conducted competitor analysis using Semrush, analyzed marketing funnels, landing pages, and customer journeys.
• Performed in-depth performance analytics using Google Analytics, CRM systems, Hotjar, and created detailed reports in Google Data Studio.
• Set up product and marketing analytics via Google Tag Manager.
• Developed technical assignments for design and development teams.
• Planned and executed basic ASO strategies: keyword research, metadata optimization for app stores.
• Created tailored growth strategies combining paid acquisition and ASO initiatives.

Marketing Lead

from 02.2018 to 01.2020 (1 year 11 months)
IMQ Digital Agency, Київ (IT)

Achievements and Results:
• Increased conversion rates (CR) by 50–230% across 5 different projects.
• Reduced overall cost per lead (CPL) by 27% across 6 projects.
• Increased the average number of leads by 76%.

Responsibilities:
• Developed marketing and promotion strategies for real estate developers from scratch.
• Created channel-specific marketing plans based on clients’ business objectives.
• Conducted audits of advertising campaigns, identified issues, and implemented corrective actions.
• Set up and optimized advertising campaigns in Google Ads and Facebook Ads Manager for the real estate sector.
• Worked with analytics: connected tracking systems and analyzed campaign data.
• Managed and optimized the full marketing funnel, improving conversion at every stage.
• Collaborated with designers and developers: prepared detailed technical tasks (briefs) and supervised execution.
• Provided recommendations for improving client website conversion rates.
• Participated in client meetings and provided ongoing account management and support.

Head of Digital Marketing

from 06.2017 to 02.2018 (8 months)
KnB Studio, Київ (Маркетинг, реклама, PR)

Responsibilities:
• Managed a team of two direct reports: set tasks, provided guidance, and controlled execution.
• Developed KPIs and motivation systems for the marketing department team.
• Created marketing and promotion strategies tailored to client needs.
• Connected analytics and data tracking services for comprehensive data collection.
• Conducted audits of advertising campaigns to identify and fix inefficiencies.
• Set up and optimized advertising campaigns in Google Ads and Facebook Ads Manager.
• Improved website conversion rates and increased the number of leads.

PPC - specialist

from 03.2017 to 06.2017 (3 months)
KnB Studio, Київ (Маркетинг, реклама, PR)

PPC - specialist

from 04.2016 to 03.2017 (11 months)
Melfory webstudio, Харків (Маркетинг, реклама, PR)

Responsibilities:
• Set up advertising campaigns from scratch in Google Ads and Yandex Direct.
• Conducted A/B testing to optimize campaign performance.
• Managed display advertising campaigns: created and optimized banners and ad creatives.
• Developed comprehensive keyword strategies (semantic core building).
• Monitored and adjusted bids for targeted keywords.
• Analyzed advertising campaign performance and prepared reports.
• Optimized campaigns based on performance data.
• Researched target audiences (TA) and analyzed competitors.
• Created effective and high-converting ad copies.
• Launched and managed advertising campaigns on social media platforms.

Knowledge and skills

• Facebook Ads Manager
• Tiktok ads
• Bing Ads
• Growth Strategies
• Operations Management
• Revenue & Profit Growth
• Google Ads
• Facebook Ads
• Leadership
• Digital Marketing
• Strategic Planning
• Conversion Optimization
• Marketing Analytics
• Paid Search Strategy

Language proficiencies

• Ukrainian — fluent
• English — above average