Елизавета

Elizabeth Nechytailo
HEAD OF BRAND & PRODUCT MARKETING · STRATEGIC COMMUNICATIONS · TEAM LEADERSHIP
[open contact info](look above in the "contact info" section) · [open contact info](look above in the "contact info" section) · Kyiv, Ukraine

EXPERIENCE

Communications Lead to the Deputy Minister
Ministry of Economy, Environment and Agriculture of Ukraine · Full-time
February 2026 – Present · Kyiv
– Own strategic communications and brand messaging for one of Ukraine's key ministries — managing positioning across
public, media, government, and international channels (EU, IMF, World Bank, USAID).
– Lead the communications team: set goals, establish workflows, mentor specialists, and track performance.
– Develop content strategy and creative messaging for official platforms, press conferences, and international forums —
maintaining consistent brand voice under high-pressure and fast-changing conditions.

Acting Head of Brand & Communications · Executive Management
Ferrexpo AG · Full-time
April 2025 – February 2026 · 11 mos · Kyiv Metropolitan Area
– Built and led a cross-functional brand and communications team from zero — defined structure, set KPIs, mentored
specialists, and established reporting to executive management.
– Developed a brand messaging framework for the Ukraine market, ensuring full alignment with group-level positioning across
all channels and audiences.
– Managed brand reputation across three levels (group / Ukraine / region) — handled crisis communications, rapid-response
campaigns, and media relations simultaneously.
– Acted as single point of contact between the Ukraine business unit and group-level brand and communications teams —
translated business goals into actionable creative briefs.
– Prepared and delivered executive brand reports and presentations for C-suite and external stakeholders.
■ Built brand & comms department from zero · −39% negative media coverage during 2025
■ Maintained reputational capital under strict cost-cutting conditions (−25% budget, stable output)

Head of Brand & Product Marketing
Forbes Ukraine · Contract
January 2025 – April 2025 · Kyiv
– Owned and executed full-cycle brand and product marketing strategy for Forbes Ukraine's events vertical — annual
planning across two key audiences: partners (B2B) and readers/attendees (B2C).
– Developed and adapted value propositions for the full events portfolio (Forbes Woman Ukraine, Forbes AI Day, business
forums) based on audience insights and competitive analysis.
– Managed creative agencies and content production: briefed, aligned, and launched integrated campaigns across digital,
OOH, PR, email, and social.
– Led media strategy for brand awareness and event promotion — managed channel mix, evaluated effectiveness, and
optimised budget allocation in real time.
– Bridged commercial and marketing functions: translated revenue goals into clear creative briefs, driving simultaneous
growth in ticket sales and partner acquisition.
– Tracked and reported campaign KPIs across all funnel stages; adjusted messaging and media mix based on live
performance data.
■ +25% ROI · +40% event attendance · +20% new clients · +30% partner engagement · +35% brand awareness

Brand Positioning & Strategic Communications Lead
AHK Ukraine — German-Ukrainian Chamber of Industry and Commerce · Contract
June 2024 – January 2025 · 8 mos · Kyiv Metropolitan Area
 – Defined brand positioning and messaging strategy for AHK Ukraine — built consistent brand identity across all
communication channels from scratch.
– Created and managed a full content and PR pipeline: 150+ pieces across earned media, owned channels, special projects
and business collaborations.
– Planned and executed creative communication campaigns aligned with annual marketing plans — brochures, special
editorial projects, partner activations.
– Managed media presence for DACH business community in Ukraine: built media partnerships, placed brand narratives in
key outlets, ensured stable share of voice.
– Analysed competitive environment and audience needs; identified differentiation opportunities and updated value
propositions for AHK's product portfolio.
– Led 9 committees and 14 events — briefed agencies, coordinated creative production, ensured brand consistency at every
touchpoint.
– Represented business interests before government stakeholders; managed GR communications as part of the integrated
brand strategy.
■ +35% target audience reach · 150+ PR pieces · Stable brand recognition among DACH business community in Ukraine

Head of Marketing Strategy, Executive Committee
Blauberg Group · 15 international branches
2024 · Kyiv, Ukraine
– Developed and implemented a comprehensive brand and product marketing strategy for 15 branches globally — combining
sub-brand development with product marketing for both B2B and B2C audiences.
– Led restructuring of global marketing departments: defined roles, KPIs, and collaboration frameworks across regional and
international teams.
– Built a unified value proposition framework across markets — adapted messaging to local audience specifics while
maintaining brand consistency at group level.
– Planned and controlled the full marketing budget at Executive Committee level — introduced ROI-based reporting and
transparent budget defence process.
– Acted as single point of contact between the business unit and cross-functional teams (product, sales, communications,
regional offices).
– Introduced CRM and BI tools for real-time KPI tracking; prepared regular performance reports for the Executive Committee.
– Mentored and organised work of marketing specialists across 15 international locations.
■ Unified 15 branches into one brand platform · −20% campaign prep time · +30% ROI · +18% avg revenue growth
■ Marketing budget optimised by 15–20% with measurable increase in campaign effectiveness

ADDITIONAL EXPERIENCE

Marketing Manager — Brand & Growth
BOMI English · OLT Design · Contract
2023
– BOMI English: Full ownership of brand and product marketing strategy — repositioned the company as an edtech leader.
Managed creative production, launched multi-channel campaigns, built content strategy. Result: +300% revenue in 4 months,
+45% brand awareness, +200% organic traffic, +150% lead generation.
– OLT Design: Led rebranding initiative, built and structured the marketing department from scratch, established international
B2G strategic partnerships and media presence.

Executive Assistant to CEO / Marketing & Brand Lead
NVP Brovary · Pavlyshyn Dental Clinic
2019 – 2022
– NVP Brovary: Primary liaison for CEO across all stakeholder groups. Strategic research, legal documents, executive
communications.
– Pavlyshyn Dental Clinic: Developed and executed full marketing and brand plan — promoted clinic services, dental tourism,
beginner courses, and the founder's personal brand across digital and offline channels.
Assistant of the Macroeconomic Forecasting Department
Ministry of Economy of Ukraine
2021 – 2022
– Developed a new methodology for calculating shadow economy share in Ukraine. Contributed to UN SDG Goal 8
implementation. Interacted with IMF and foreign financial institutions.

EDUCATION

Susquehanna University · Selinsgrove, PA
Bachelor of Business Administration in Management · Magna Cum Laude · 2022–2024

Taras Shevchenko National University of Kyiv
Institute of International Relations · Bachelor's in International Business · 2019–2022

Alumni: Harvard University — Division of Continuing Education · IMB — International Management

CORE SKILLS

Brand & Product Marketing Leadership & Analytics Languages & Tools
Brand Strategy & Positioning Team Management & Mentorship English (fluent)
Sub-brand Development KPI Tracking & Performance Ukrainian (native)
Value Proposition & Audience Insights Reporting German (conversational)
Creative Agency Management Budget Planning & Control MS Office · PowerPoint · Excel
Multi-channel Campaign Execution CRM / BI Tools Canva · CRM systems
Media Strategy (online & offline) Cross-functional Collaboration
Competitive Analysis