Олександра

Oleksandra Abashyn
CONTACT Phone: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)

SKILLS Marketing
Digital Marketing – understanding of digital channels, content marketing, and online
communication.
Market Research – market and competitor analysis.
Marketing Strategy & Consumer Behaviour – segmentation, targeting, positioning, and
consumer decision-making.
SEO & Outreach – basic knowledge of SEO, link building, and outreach.

Technical Skills
Microsoft Office Suite – Word, Outlook, Excel (data processing, PivotTables, charts and
graphs).
OneDrive and SharePoint.

Human Resources
Recruitment & Interviewing – experience gained through university case studies.
Employee Development & Performance – motivation strategies, KPI and OKR systems.
HR Systems – BambooHR and Workday.

Finance & Accounting
Financial Analysis – analysis of balance sheets, income statements, and cash flow
statements.
Budgeting & Forecasting – budgeting, cost control, and financial planning.
Financial Tools – basic experience with SAP and accounting documentation.

Project Management & Leadership
Project Management – Agile, Scrum, Waterfall, resource allocation, and cost
optimization.
Leadership & Decision-Making – team management, task delegation, and problem-
solving; managed a charity initiative and led a university leadership project.

EDUCATION UCT Prague
Bachelor’s Degree in Economics and Management
2023–2026
GPA: 1.47 (Czech grading scale: 1 = excellent, 4 = fail)
Bachelor’s Thesis: Critical Thinking as a Defense
Mechanism Against Scarcity Marketing Traps

CERTIFICATES IELTS Academic – Overall Band Score: 8.0 (C1)
Aspire Leaders Program – Leadership, communication, and professional
development.