Георгій

HEORHII TITOVYCH
Ukraine, Kyiv • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)

ABOUT ME
I am currently pursuing a degree in Business Economics at the Kyiv School of Economics (KSE). I have always strived to
identify patterns and apply analytical approaches to solving business cases. I have experience working on projects
involving large volumes of data and various services, and thanks to my ability to adapt quickly and break down
problems, I can find practical solutions efficiently. It is important for me to immerse myself deeply in the development
process and take control of it, prioritizing non-trivial and non-standard projects where I can fully utilize and develop my
analytical skills.

SKILLS
Technical Skills: SQL (basic + JOIN, GROUP BY/HAVING, CTE, subqueries, string functions, set operations),
advanced Excel (data analysis, pivot tables, VBA macros, financial modeling, unit economics modeling, Power
Query), programming (Python (Pandas/NumPy basics), R), data preparation
Analytics: analysis methods (Cohort, Retention, Funnel, etc.), metrics, market analysis (TAM/SAM/SOM),
taxonomy
BI Tools: Power BI, Tableau
Business: financial modeling (P&L, NPV, IRR, etc.), investment metrics, strategic planning, business strategy
Languages: English — B2, Ukrainian — Native

PROJECTS/EXPERIENCE
Mobile Game Analytics
Using SQL and Excel, I extracted, cleaned, and organized data (approximately 17 million rows) from the game Royal
Kingdom. I calculated and analyzed key metrics (ARPU, DAU, CTR, Economy, and others) and identified the main
patterns in the metrics that have the greatest impact, which enabled a thorough analysis of the game’s potential.
Product Analytics & Event Taxonomy Design (Good Pizza, Great Pizza)
Developed a taxonomy (10+ events) to analyze users and their various interactions with the product (Activation,
Engagement, Retention, Monetization). Analyzed the product’s functionality and described its impact on changes in
user behavior patterns. Prepared a report and presentation with actionable insights.
Digital Business Case: Student-Centered Service Marketplace (by Genesis)
Designed a business model for the service - an online application. Calculated Unit Economics (LTV, CAC) based on
market benchmarks to assess the project’s financial viability. Built a projected revenue and expense model,
forecasting the potential break-even point, the required user acquisition volume (50,000), and funding ($250,000).
I conducted a cohort analysis and defined a GTM strategy, identifying target segments and acquisition channels
with the highest potential ROI. I defined key product metrics (Retention, ARPU, Churn, AR, and others) to track
success, laying the foundation for further tracking and analysis.
BI Dashboard
I used Excel Power Query to clean and transform raw data into structured datasets and subsequently set up table
relationships. Developed dashboards in Power BI and Tableau (20+ visualizations), implementing various filters and
creating a variety of visualizations. Synthesized analysis results in a Summary, highlighting key anomalies and
areas for growth based on the data and demonstrating their relevance.

EDUCATION
Kyiv School of Economics High School
Bachelor ”business economics” (2024 - 2028) Aerospace Lyceum of Sikorsky NAU