Сергей

Serhii
Opanasenko
BizDev/CBDO
AdProfitMedia / TakeEasy
(2024-2025)
CHIEF BUSINESS DEVELOPMENT
OFFICER / HEAD OF MARKETING

Adprofit
Led media buying and business
Professional development teams in the gambling
Summary vertical, focusing on profitable
scaling and diversification of traffic
Growth-focused BizDev & Affiliate sources.
Lead with 7+ years of experience in
Built self-sufficient departments
high-performance user acquisition,
affiliate management, and market from scratch: hired, onboarded, and
expansion. trained teams with a focus on
Proven record in launching profitable autonomy and minimal
traffic channels and building
micromanagement.
strategic partnerships across the
iGaming industry. Implemented performance tracking
and KPIs, boosting execution
efficiency and accountability.
Achieved an 8-fold increase in profit
Contact figures, with a clear work plan for the
next 6 months: a calm day, no last-
[open contact info](look above in the "contact info" section) minute chaos, just focused
execution.
[open contact info](look above in the "contact info" section)
TakeEasy
Kyiv, Eastern part of the Built and scaled support, sales,
city influence, and SMM teams: defined
roles, recruited talent, developed
training programs, and structured
workflows.
Education Implemented performance tracking
(2011 -2015) and KPIs, boosting execution
efficiency and accountability.
KROK UNIVERSITY
Achieved full autonomy and efficient
Bachelor’s degree in Law operation of the departments, with
the need to make syncs 1-2 times a
week
 Marketing NDA
Skills
(2020-2024)
Business Development HEAD OF BIZDEV / CBDO
Problem-solving and PPC Affiliate / Digital Marketing
negotiation skills
Online advertising and traffic
acquisition Led a cross-functional team of 8,
Team organization and aligning marketing and tech for
management
better collaboration and faster
Data analysis and financial
reporting launches (+20% speed).
Development of win-win Delivered consistent five-figure
strategies and long-term monthly net profits via optimized
partnerships
Strategic Planning / OKRs
growth and operations.
Go-to-Market Strategy Built marketing workflows and
documentation, cutting onboarding
time by 40%.
Language Integrated CRM and databases to
enhance partner lifecycle
English (B2 speaking) management.
Ukrainian
Negotiated exclusive deals that
russian unfortunately
increased profit and minimized risk.
Expanded into new markets (DACH,
Oceania, GCC, Balkans, LatAm) with
tailored strategies based on deep
Other about me regional brand-performance
insights.
Married, 7-year-old
daughter
Driver's License: Category FavBet
B
Hobbies: Anime, Gym, (2018-2019)
Crypto
Fully equipped and
SENIOR AFFILIATE MANAGER
autonomous personal Casino
workspace (PC, internet, Managed top-tier key partners and
backup power)
Released from military
optimized campaign performance
duty through strategic negotiations and
creative asset development.
Developed and managed an annual
affiliate budget, tracked spending,
and processed vendor invoices.
Provided monthly performance
reports focusing on acquisition
metrics such as CTR, CR, and ROI.
Launched and successfully executed
international campaigns, engaging
key partners in new geographic
markets, resulting in a 40% increase
in traffic