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Media Buyer
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Contact info:
Ruslan Kyshchenko
Telegram: @#free24rus
Email: [open contact info ](look above in the "contact info" section)
Experience
Ran Own Agency
Independently acquired clients and managed full ad campaign cycles — from outreach and
strategy to traffic launch, optimization, and reporting. Also developed a personal brand
through active Instagram content (including Reels).
Facebook / Instagram Ads
• 1. Sales Training Course Project(Jan 2025):
Budget: ~$730 over 21 days
Generated 648 leads at $1.12 per lead
Closed 2 high-ticket mentorships ($2,500 each)
Sold 32 tripwire products at $20 each, covering most of the ad spend
Estimated total revenue: ~$6,000
Overall ROI: ~8x
Detailed case study for this project
Second Detailed Case for This Client - (Feb 2025)
• 2. Nutritionist Certification Course Project(Mar-Apr 2025):
Ran for about 30 days with ~$790 ad spend
Generated 542 leads at an average CPL of ~$1.45
Sold 4 Standard courses at $300 each and 10 Premium courses at $500 each
Offered tripwire: first module of the course for $19 (sold 34 units, partially covered ad
spend)
Estimated total revenue: ~$7,000
Overall ROI: ~8.8x
Google Ads
FB / Google / TikTok Accounts Marketplace Project(May-Jun 2025):
Budget: ~$600 over 20 days
Average CPC: $0.40
Sold 18 accounts total
10 accounts at $65 = $650
5 accounts at $135 = $675
3 accounts at $289 = $867
Estimated total revenue: ~$2,200
Overall ROI: ~3.7x
Affiliate Manager (iGaming vertical)
Private Casino Brand — Remote
March 2025 – May 2025 (3 months)
• Managed affiliate relations and communication with traffic partners
• Monitored traffic quality, conversion rates, and compliance
• Helped structure and optimize offers for better performance
Education:
Kazminsky University — Bachelor’s Degree in Progress
Major: Business Management
Expected Graduation: 2027
Location: Warsaw, Poland
Additional education:
Completed multiple courses on Facebook and Google Ads from active media buyers
🛠 Skills
• Media Buying Platforms: Facebook/Instagram Ads, Google Ads
• Funnel | CRO: Skilled in building automated sales funnels using chatbots
• Conversion tracking | Analitics:
o Proficient in UTM tagging and tracking systems (Keitaro)
o Experience with Facebook Pixel and Google Tag Manager
o Confident in using Google Analytics for audience behavior analysis
o Skilled in performance segmentation and optimization by CPA, CPC,
CTR, and ROI
• Sales & Communication: Strong background in direct sales and client
communication, including structuring offers and closing deals
• Languages: English (C1+), Russian (Fluent), Ukrainian (Fluent)
Ruslan Kyshchenko
Telegram: @#free24rus
Email: [
Experience
Ran Own Agency
Independently acquired clients and managed full ad campaign cycles — from outreach and
strategy to traffic launch, optimization, and reporting. Also developed a personal brand
through active Instagram content (including Reels).
Facebook / Instagram Ads
• 1. Sales Training Course Project(Jan 2025):
Budget: ~$730 over 21 days
Generated 648 leads at $1.12 per lead
Closed 2 high-ticket mentorships ($2,500 each)
Sold 32 tripwire products at $20 each, covering most of the ad spend
Estimated total revenue: ~$6,000
Overall ROI: ~8x
Detailed case study for this project
Second Detailed Case for This Client - (Feb 2025)
• 2. Nutritionist Certification Course Project(Mar-Apr 2025):
Ran for about 30 days with ~$790 ad spend
Generated 542 leads at an average CPL of ~$1.45
Sold 4 Standard courses at $300 each and 10 Premium courses at $500 each
Offered tripwire: first module of the course for $19 (sold 34 units, partially covered ad
spend)
Estimated total revenue: ~$7,000
Overall ROI: ~8.8x
Google Ads
FB / Google / TikTok Accounts Marketplace Project(May-Jun 2025):
Budget: ~$600 over 20 days
Average CPC: $0.40
Sold 18 accounts total
10 accounts at $65 = $650
5 accounts at $135 = $675
3 accounts at $289 = $867
Estimated total revenue: ~$2,200
Overall ROI: ~3.7x
Affiliate Manager (iGaming vertical)
Private Casino Brand — Remote
March 2025 – May 2025 (3 months)
• Managed affiliate relations and communication with traffic partners
• Monitored traffic quality, conversion rates, and compliance
• Helped structure and optimize offers for better performance
Education:
Kazminsky University — Bachelor’s Degree in Progress
Major: Business Management
Expected Graduation: 2027
Location: Warsaw, Poland
Additional education:
Completed multiple courses on Facebook and Google Ads from active media buyers
🛠 Skills
• Media Buying Platforms: Facebook/Instagram Ads, Google Ads
• Funnel | CRO: Skilled in building automated sales funnels using chatbots
• Conversion tracking | Analitics:
o Proficient in UTM tagging and tracking systems (Keitaro)
o Experience with Facebook Pixel and Google Tag Manager
o Confident in using Google Analytics for audience behavior analysis
o Skilled in performance segmentation and optimization by CPA, CPC,
CTR, and ROI
• Sales & Communication: Strong background in direct sales and client
communication, including structuring offers and closing deals
• Languages: English (C1+), Russian (Fluent), Ukrainian (Fluent)
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The candidate's resume is posted at https://www.work.ua/resumes/14356798/