Дарія

Dariia Pivneva
B R A N D / D I G I TA L M A R K E T I N G

ProlEe DeHaiEL
+3$0900V3@9@;
• 7+ Years of Worldwide experience (USA, Europe, Australia markets) in start-up
dariiaqpivneva’gmailqcom
environment
• Hands-on experience in leading products and service companies to new markets
• Deep knowledge and experience working with creative brand building, content, kingL
design, main marketing distribution channels, marketing funnel, and metrics Linkedin
• Fluency in English written and spoken
Behance
• Leadership, planning, and project management with high attention to detail
• Strong problem-solving, analytical, and critical thinking skills combined with a
creativity and design thinking approach kanubaueL
English

mpyEotpenH siLHort Ukrainian

Brand Marketing Consultant, Remote (Kyiv)
French
MARCH 2023 — PRESENT

Cases: Tech startups, Amazon-oriented e-commerce brands (UDC Parts (Gardening
Tools), InOame (Eco .re starters), NG&q
soddieL
• Developed comprehensive brand strategies J marketing plans to increase brand I am a fan of great visual decisions,
awareness and drive customer ac1uisition thoughtful art, and the cinema
• Researched and identi.ed new opportunities for product expansion and worldq I try to make yoga and
innovation, resulting in up to 3x increase in sales mindfulness practice an essential
part of my daily routineq I enjoy
• Created a comprehensive customer segmentation model that identi.ed key
tasty food J good sense of
target audiences and drove new customer ac1uisition
humorq

Marketing Communications Lead, Opinov8 Technology Services, London
Dancing my way through life 6)
(Kyiv)
SEPTEMBER 2020 — 8ANUARY 2023

Responsible for the development and supervision of all marketing and
communications strategies for the company.

• Setup and maintain all internal and external brand marketing communication
and activities
• Shaped the brand and created the Brand Book and Brand guidelines as well as
implemented them in various sales and marketing materials
• Developed and executed a creative marketing and content strategy that
increased brand recognition, website traf.c, improved engagement rates
• Leading website rebuild and redesign, content creation
• Managed a team of designers, copywriters, developers, and freelance specialists
to create and implement successful campaigns

Online Marketing Manager, SMASHDOCs, Munich (Kyiv)
DECEMBER 20V$ — AUGUST 2020

• Developed Marketing Strategy from scratch:
• &rganized and managed full-cycle Content production (5ideo, Design
materials)
• Developed a range of multilingual landing pages, SE& optimization
• User ac1uisition - Google Ads, Facebook Ads, Linkedin Ads, Twitter Ads
(achieved %V9 lead cost in high competitive B2B Market)
• Developed Marketing Newsletter ($04 open rate, 304 CTR), grew user
database from 200 to 7000
 • Closely worked and managed the team of remote specialists (Agencies, Upwork
freelancers, Developers)
• Conducted Audits on a regular base, Analytics, and Reporting, Task planning

SEO Specialist, Lucky Labs, Kyiv
D E C E M B E R 2 0 V 7 — & C T& B E R 2 0 V $

• Managed several companyZs projects, highly competitive niches, foreign
markets (DE, FR, R&)
• Developed a promotion strategy for the projects
• Communicated with content and development departments
• Formed and controlled the team of freelancers
• Participated in the launch of the projects

Online Marketing Manager, Boosta, Kyiv
8UNE 20V: — N&5EMBER 20V7

• Managed several projects, highly competitive niches, foreign markets (USA, AU,
CA, N )
• Increased sites traf.c in 3x and conversion KPIZs with targeted SE& strategies
• Made on-page and off-page optimization
• Trained colleagues in link building strategies, content management WordPress
and HTML basics to increase team productivity

mcbCaHion
Bachelor Degree, National University of “KYIV MOHYLA ACADEMY”, Kyiv
SEPTEMBER 20V; — 8UNE 20V$

Faculty of Economics, Specialization Marketing and Business Management

Final paper “Digital Marketing as a communication tool on B2B market”

obrLeL
Deep dive into Creativity (STRUS) by Pasha Vrzhesh, Banda Agency
M A R C H 2 0 2 3 — M AY 2 0 2 3

Power of Presentations (from Structure to Design), Alina Glazova
M AY 2 0 2 3 — 8 U LY 2 0 2 3

UI/UX, Web and Graphic Design, Mobius School
M A R C H 2 0 2 3 — 8 U LY 2 0 2 3

Digital Marketing without Nonsence by T. Kozlovskyi, SKVOT
SEPTEMBER 2022 — N&5EMBER 2022

Text Muscules by V. Kvasnevska, Writy
8UNE 202V — SEPTEMBER 202V

Web Analytics , UAMasters
& C T& B E R 2 0 V @ — D E C E M B E R 2 0 2 0

Product management course with V.Iltyakov, LABA
DECEMBER 20V@ — MARCH 2020