Анна

Hanna Holubova

Social Media + Strategy Specialist
Building marketing that actually works - from strategy development and team leadership to
hands-on execution and creative production.A background blending social media,
community building, directing, and content creation drives real results. Not just planning
campaigns, but launching, testing, fixing, and scaling them-knowing exactly what moves the
needle. Creating both short-term wins and long-term impact by leading teams with trust,
building engaged audiences, and turning ideas into clear, measurable outcomes. Fluent in
both creative and analytical languages, using data and creativity together to grow brands
and boost business performance.​ ​ ​ ​ ​

SKILLS:​ ​ ​ ​ ​ ​

Marketing Strategy, Brand Positioning, Creative Direction, Visual Identity
Development, Content Creation, Video Production, Photography Direction,
Storytelling, Social Media Management, Audience Engagement, Influencer
Collaborations, Performance Analytics, AI-Generated Content, Digital Art. ​​
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WORK EXPERIENCE

Head of Marketing
3 STEPS PRODUCTION

Niche: Production company & rental studio

London.

Developed and implemented the initial marketing infrastructure for a newly established
production company, including brand positioning, digital strategy, content planning, and
creative packaging. Created strategic and creative concepts for client video projects aligned
with their business goals and audience profiles. Conducted media audits for clients to
identify growth points and build effective, conversion-oriented video content strategies.
Managed negotiations with potential clients, prepared custom creative proposals, and
supported onboarding. Facilitated long-term partnerships between clients and the production
team. Oversaw the studio’s brand development across digital channels, portfolio growth, and
strategic creative direction in collaboration with producers and creatives.
March 2025- June 2025

Social Media Specialist & Grow Strategist

HOOKAH PLACE CP

Niche: Community and Rest

Bali (Remote)

Visual rebranding of the project and development of short-term and long-term strategies for
scaling the entire business network. Oversaw the visual and marketing departments.
Managed the sales team, conducted analytics, and led strategic planning.

February 2025- April 2025

Media Director & Social Media Specialist

Project strategy development for clients: from initial concept to post-production, including
media presence support, social media management, and full marketing oversight.

2019 - 2025

Marketing Director & Strategist

AQUATIR PREMIUM CAVIAR

Niche: Black Caviar Company

Asia (Remote)

Developing strategies for branches in Indonesia, Thailand, Hong Kong, and Tokyo.
Managing social media accounts and developing content strategies to increase engagement
and audience growth, creating high-quality visual and written content tailored to brand
identity, analyzing performance metrics and optimizing content based on insights, reporting
on social media performance and campaign effectiveness, coordinating with designers and
marketing teams to ensure cohesive branding, staying updated on social media trends and
algorithm changes to refine strategies, implementing advertising campaigns and
collaborations to enhance brand reach. August 2024 – January 2025

Marketing Director & Social Media Specialist
NOVO Development

Niche: Real Estate company

Bali.

Developed and executed tailored social media strategies aimed at audience growth and
engagement across multiple platforms. Managed the full cycle of content creation to ensure
brand consistency and cohesive storytelling, aligning visuals and messaging with overall
marketing goals. Conducted in-depth audience and competitor analysis to refine targeting
approaches and improve campaign performance. Launched and optimized paid advertising
campaigns, increasing conversion rates and return on investment.

Led community management efforts to build loyal brand communities and strengthen
engagement. Delivered data-driven performance reports, providing actionable insights for
ongoing strategy improvement. Worked closely with clients to align on content direction,
campaign rollouts, and performance benchmarks, ensuring smooth execution and impactful
results.

January 2025- May 2025

Marketing & Creative Director + Community and Product Sales
Strategist

HUBBLE REST CP

Niche: Restaurants

Bali.

Developed and executed data-driven media and advertising strategies with a focus on
performance and audience engagement. Oversaw online advertising campaigns across
multiple platforms, ensuring alignment with brand positioning and business objectives.
Contributed to budgeting and performance management, tracking key metrics to optimize
ROI and campaign efficiency. Managed client accounts and communication processes,
providing strategic consulting on content and social media presence. Played a key role in
content direction and execution, including video production, videography, and photography
for both brand and commercial projects. Conducted in-depth data analysis to support
decision-making across campaigns and media planning. Collaborated closely with creative
and sales teams to ensure consistent brand messaging and high-performing marketing
outputs.

August 2023- January 2025

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SMM and Content Creator & Reporting
BUTLER COMPANY

Niche: Tobacco company ​

Bali.​ ​ ​ ​ ​ ​ ​

Managing social media accounts and developing content strategies to increase
engagement and audience growth, creating high-quality visual and written content
tailored to brand identity, analyzing performance metrics and optimizing content
based on insights, reporting on social media performance and campaign
effectiveness, coordinating with designers and marketing teams to ensure cohesive
branding, staying updated on social media trends and algorithm changes to refine
strategies, implementing advertising campaigns and collaborations to enhance brand
reach

September 2023 – July 2024

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AI Integration Specialist & Trainer

Expertise in educating users on AI chat technologies, including customized AI
assistants. Focuses on adapting and implementing AI systems to streamline
business operations or enhance personal productivity. Supports clients in identifying
opportunities for automation and efficiency through the strategic use of AI tools.​
2023 – Ongoing
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AI Artist

Creating content using artificial intelligence based on client requests, developing
visual concepts and digital artwork using AI tools, editing, refining, and adapting
AI-generated images for commercial and creative use, generating unique
illustrations, graphics, and photo realistic visuals, customizing content to align with
brand identity and strategic goals, communicating with clients to clarify requirements
and implement revisions, researching and experimenting with new AI tools and
trends in digital art.

2023 – Ongoing

​ ​ ​ ​ ​ ​ ​

Director & Project Manager

ABYSS DIGITAL STUDIO

Europe
Niche: Digital production studio

Co-created the concept and assembled the team for a high-budget short art-horror film
commissioned by a client. The project won over 7 awards at international music and film
festivals. Managed all shooting days on set, ensured on-site presence, and oversaw full
post-production management. Acted as PR specialist, driving media promotion for both the
client and the company. April 2022- August 2023

Personal Brand Strategist

Niche: Social Media

Complete development of an influencer’s brand from scratch, including ongoing support and
content tours, strategic planning and full branding, uniqueness development, production for
the global market, PR, and advertising.

August 2019- November 2023

Creative Director / Co-director and Project Manager

Niche: Media production

Leading the creative vision and execution of projects, co-directing short films and
overseeing all stages of production, managing project timelines, budgets, and
resources to ensure smooth execution, developing artistic concepts and storytelling
techniques to enhance visual impact, collaborating with cinematographers, editors,
and designers to bring creative ideas to life, ensuring consistency in brand
messaging and visual identity, supervising post-production processes, including
editing and color grading, conducting research on industry trends to refine creative
strategies and production approaches. ​ ​ ​ ​ ​ ​

2018 – 2025​ ​ ​

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Restaurant business​
Manager, Restaurant Operations + Service Setup Specialist​

Niche: Restaurants

Organizing and optimizing restaurant operations, developing and implementing
service standards, training and coordinating staff, overseeing service quality and
compliance with internal regulations, managing inventory and logistics to ensure
smooth operations, liaising with suppliers and partners, analyzing customer
experience and implementing improvements, developing strategies to enhance guest
loyalty, overseeing floor operations and resolving customer issues, conducting
hospitality and service training for the team.

2016 – 2018

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Garment Technologist and Fashion Designer

Development of garment construction technology and management of the sewing
department at a manufacturing facility. Specialization in leather products, men’s
suits, and fashion brand collections.

Education​ ​ ​ ​ ​

Bachelor’s Degree in Technology and Design

Kyiv National University of Technologies and Design

Specialization: Fashion and Apparel Technology & Design

2009 - 2013

Academic Gymnasium

Specialization: Languages / Art

2000 - 2009

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