Сара

Sara Malikova
S o c i a l M e d i a M a n a g e r

SMM Specialist with experience in social media, content, and brand
communication. I am interested in how consumer insights, creativity,
and data shape marketing decisions. I want to build on my digital
experience and develop further in brand marketing within the beauty
industry.

Expertise
CONTACTS Hard Skills

Social Media Marketing Campaign Planning
Content Strategy & Planning Promotional Content
Brand Communication Marketing Analytics
[open contact info](look above in the "contact info" section) Consumer & Audience Research Excel / Google Sheets
Competitor Analysis Canva
[open contact info](look above in the "contact info" section) UTM-мітки Figma

Experience
Odesa, Ukraine

SyntriLabs | [2025-2026]

Created and managed social media content for client brands.
Developed content plans and communication strategies based on
brand positioning and target audience.
Conducted competitor and audience research to support content
EXPERIENCE decisions.
Created posts, Stories, Reels, and promotional materials for different
campaigns.
Portfolio
link ↗ Freelance Social Media Specialist [2022-2026]

Worked with brands across beauty, cosmetics, perfumery, fashion,
jewelry, and service-based industries.
Developed content strategies, content plans, and social media
communication for different target audiences.
Created product-focused and promotional content to support brand
awareness, engagement, and customer inquiries.

Education

LANGUES Taras Shevchenko National University of Kyiv
Bachelor of International Law | 2022–2026
Ukrainian
Professional qualifications: International Lawyer; English Translator
English B2
Turkish SMM & Digital Marketing Course | 2022

Key areas: marketing strategy, audience and competitor analysis, content
planning, KPI and social media analytics, promotional strategies, paid
promotion, UGC, and influencer marketing.