Artem

ARTEM LYGOTSKIY
Amazon Brand Manager (Private Label) | Head of Amazon Account
Kyiv, Ukraine · [open contact info](look above in the "contact info" section) · [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY
Amazon professional with 9+ years of hands-on experience managing, scaling, and protecting Amazon businesses
across Private Label (FBA), Wholesale, Online Arbitrage, and Dropshipping (FBM) models. Full-cycle brand management
— from product research and China sourcing to listing SEO, launch execution, advertising, and long-term account health.
Combines a risk- and compliance-focused mindset with data-driven decision-making to grow sales while keeping
accounts safe.

CORE COMPETENCIES
Private Label Brand Management — Full Cycle
• End-to-end PL brand ownership: niche research → sourcing → launch → scaling
• Listing creation & Amazon SEO: titles, bullets, descriptions, backend keywords
• A+ / Premium A+ Content, Brand Story, Amazon Brand Store
• Launch strategy: keyword ranking, Amazon Vine, deals, coupons, promotions
• Amazon PPC (Sponsored Products / Brands / Display): campaign structure, bid management, ACOS / TACOS control
• Brand Registry, Transparency & IP protection; review & rating management
• Pricing strategy & unit economics: margins, ROI, profitability analysis
• Brand Analytics & Search Query Performance insights
Account Operations, Health & Compliance
• Amazon Seller Central: FBA, FBM, Wholesale, Online Arbitrage
• Account Health monitoring, risk prevention & policy compliance
• Appeals / Plans of Action: IP violations, Inauthentic Item claims, A-to-Z Guarantee
• Inventory planning, replenishment & FBA shipment management
• Supplier sourcing & negotiation (incl. China manufacturers); customer support
• Product research & validation; sales analytics, demand forecasting, competitor monitoring
PROFESSIONAL EXPERIENCE
Head of Amazon Account / Amazon Operations Manager
September 2017 – January 2026
Owned daily operations, growth, and account stability across multiple Amazon business models: Private Label / FBA
launches (China sourcing), Wholesale, Online Arbitrage (Amazon-to-Amazon Flip), and Dropshipping (FBM).
Brand & Product Management
• Tested and launched new and trending products sourced from China under the FBA model
• Built and optimized product listings: SEO copy, image strategy, A+ content
• Evaluated demand, margins, and scalability before committing to full-scale launches
• Made data-driven launch decisions that minimized risk and protected capital
Operations
• Full account management: catalog, orders, pricing, and performance optimization
• Product research, sourcing, and profitability validation for new opportunities
• Inventory control and replenishment planning; supplier & customer communication
• Sales analytics, demand forecasting, and competitor monitoring
Account Health & Compliance
• Restored at-risk accounts to full health; prevented suspensions through proactive monitoring
• Wrote successful Appeals / Plans of Action for Intellectual Property violations
• Resolved Inauthentic Item claims with invoice support; handled A-to-Z Guarantee claims
• Removed negative feedback and maintained strong Amazon performance metrics
TOOLS
Helium 10 · Keepa · Sellerboard · AMZScout · Unicorn Smasher · Seller Tracker · Amazon FBA Calculator ·
Amazon Brand Analytics

ADDITIONAL
• Amazon PPC certification — in progress
• Strong knowledge of Amazon policies; risk- & compliance-focused mindset
• Languages: Ukrainian & Russian (native), English