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Sofia Magar
Digital Marketing Specialist

CONTACT ABOUT ME
Digital Marketing Specialist with a strong focus on analytics,
[open contact info](look above in the "contact info" section)
creativity, and performance strategy to deliver measurable
[open contact info](look above in the "contact info" section) results. Experienced in Meta Ads Manager, Google Ads, GA4,
SEO, SMM, and content strategy. Holds a Bachelor’s Degree in
Sofia Magar
Marketing. Practical experience includes developing, testing,
Ireland and optimizing ad creatives for global markets (+15
languages), analyzing metrics, and creating visual/video
content to drive user acquisition. Highly motivated, fast-
SKILLS
learning, and eager to apply hands-on experience and analytical
Performance & Digital Advertising: Meta Ads, thinking to help grow a business.
TikTok Ads, Snapchat Ads, Pinterest Ads, Google
Ads, campaign creation & optimization, audience EXPERIENCE
targeting, user acquisition strategy.
Creative Strategy & Messaging: Full-cycle ad BetterMe | Marketing Specialist
creative development (visuals & concepts), ad text & September 2025 – August 2026
offer creation, viral content ideation, creative A/B
Responsibilities:
testing framework.
Creative Strategy: Developed original visual concepts and
Creative & Campaign Analytics: Campaign
messaging frameworks across multiple global product lines.
performance tracking, data analysis, key metrics
Performance Audits: Conducted ad account audits to analyze
evaluation (CTR, CPA, ROAS, Hook Rate), scaling
winning creatives and formulate optimization hypotheses.
winning assets.
Creative Iteration: Translated performance metrics into new
Production & Workflow Management: Motion
visual iterations to boost ad engagement.
design team briefing, task management
Platform Optimization: Tailored hooks and visual structures to
(Jira/Trello), creative cycle coordination.
platform algorithms across Meta, TikTok, Snapchat, and
SEO & Market Research: On-page optimization,
Pinterest.
competitor visual & messaging analysis, market
Monthly Planning: Analyzed monthly key metrics to refine
trend research, keyword analysis & strategy.
strategy and identify opportunities for campaign scaling.
Social Media Marketing (SMM): Content planning &
strategy, audience engagement, platform-tailored
content adaptation (Instagram, TikTok, Facebook) Marketing Specialist
Email Marketing & Retention: Campaign creation, December 2024–June 2025
customer outreach, email optimization, basic Responsibilities:
remarketing strategies. Developed and implemented a comprehensive marketing
English — Intermediate strategy for the online psychologist service platform
Conducted SEO optimization of the website, including
EDUCATION keyword analysis and on-page improvements
Created engaging content and ad creatives for social media
Igor Sikorsky Kyiv and digital advertising
Polytechnic Institute Planned and launched advertising campaigns (Meta, Google
2022 - 2026 Ads) to attract clients and practitioners
Analyzed campaign performance
Bachelor's Degree in Management and
Marketing Worked closely with the project team to align marketing with
business goals

TOOLS ADDITIONAL EDUCATION

Google Ads, Google Ads Library Digital Marketing course at Mate academy
Google Keyword Planner Projector Web design
Google Analytics 4 Marketing Olympiad from the Igor Sikorsky Kyiv
Meta Business Manager
Polytechnic Institute
Meta Ads, Meta Ads Library
Certificate English For IT “Job Interview Crash Course”
Microsoft Excel / Google Sheets
Social Media Platforms (Facebook, Instagram,
LinkedIn, TikTok, Twitter)
Email Marketing Tools (SendPulse, Mailchimp)
SEO Tools (SEMrush, Ahrefs, Serpstat)
Graphic Design Tools (Canva, Trello, Figma)
AI & Productivity Tools (Claude, ChatGPT, Gemini,
DeepSeek)
Project & Workflow Management (Jira)