Yevheniia

Yevheniia Kyrychenko
📍 Kyiv, Ukraine | 📞 [open contact info](look above in the "contact info" section) | 📧 [open contact info](look above in the "contact info" section)

Summary
Digital Transformation & E-commerce Leader with proven expertise in Omnichannel Strategy, P&L management, and Digital Marketing. Over 4 years of experience driving online sales growth, launching new channels (marketplaces, CRM, automation), and delivering measurable ROI in competitive markets. Skilled in leading cross-functional teams, optimizing digital marketing campaigns (PPC, SEO, Display, Social Media, Email), and implementing innovative solutions that increase conversion and customer retention. Strong record of business scaling, international experience, and leadership in digital transformation projects.

Experience
National E-commerce Retailer (Electrical Goods) | 2025 – Present
• Increased monthly orders from 12 (₴65K revenue) to 110 (₴420K revenue) by implementing a CRM system and building multi-level sales funnels.
• Optimized SEO & content strategy: impressions grew from 83.7K to 195K (+132%), clicks from 6.05K to 6.75K, ensuring stable organic traffic growth.
• Integrated GA4 with accurate event tracking (form_submit, add_to_cart, begin_checkout), enabling data-driven decision-making.
• Expanded to marketplaces: Rozetka and Prom.ua, creating additional revenue streams and reaching new customer segments.
• Launched remarketing and email funnels (abandoned cart, product views), reducing lead losses and increasing conversions.
• Integrated CRM with marketing channels, automating customer workflows and boosting team operational efficiency.
• Led and mentored a team of 6 specialists (SEO, PPC, SMM, content, programmer,Targetin ).

E-commerce Consultant | Kulikoffoptshop | 2024 – 2025
• Provided consulting services for a wholesale retail brand, building sales department processes and implementing CRM systems.
• Developed marketplace expansion strategy: launched on Prom.ua and Rozetka, increasing reach and sales.
• Created technical specifications for website launch and designed company structure for scaling.
• Strengthened distribution channels through partnerships with distributors and B2B clients.

E-Commerce Sales Lead | Metro Cash&Carry (Metro.ua) | Feb 2024 – Mar 2025
• Managed digital marketing channels (PPC, SEO, Display, affiliates, email, social), increasing buying customers by 89K (+26% YoY) and total users by 422K (+57K YoY).
• Boosted sales by 15% YoY while optimizing budget allocation with marketing & finance teams.
• Conducted market research (GA4, Nielsen, Semrush), identifying growth opportunities and competitive advantages.
• Improved customer satisfaction by automating claims registration (Freshdesk), increasing response rate by +5%.
• Reduced quality-related claims by 3% via HACCP quality control.
• Led SEO optimization, content calendar management, and link-building campaigns to enhance site ranking & user engagement.
• Automated financial and registration processes, streamlining workflows.

E-Commerce Specialist | Metro Cash&Carry (Metro.ua) | Sep 2021 – Feb 2024
• Automated & optimized e-commerce operations, increasing efficiency.
• Designed and executed sales development strategies, improving visibility & online revenue.
• Conducted competitor analysis and managed external contractors for market competitiveness.
• Standardized product listings & content creation for marketplace performance.
• Collaborated cross-functionally to implement successful marketing campaigns.

Buyer | Metro Cash&Carry | Apr 2020 – Sep 2021
• Negotiated supplier contracts, optimized margins, and ensured timely deliveries.
• Managed inventory levels and conducted purchasing analysis.
• Oversaw import processes, ensuring compliance with trade regulations.

Own Brand Specialist | Metro Cash&Carry | Aug 2019 – Apr 2020
• Conducted market analysis, supported product launches, and ensured quality compliance.
• Managed project timelines and budgets for new products.

Earlier Career (2007–2019)
• Executive Assistant to Board of Directors | Metro Cash&Carry (2019 – 2020)
• Personal Assistant to Partner | Deloitte (2017 – 2018)
• Personal Assistant to VP | Ukrsotsbank (2016 – 2017)
• PA & HR Manager | Ukrainian Interbank Currency Exchange (2015 – 2016)
• Translator | Aroma Ukraine (2013 – 2015)
• Administrative Secretary | 1+1 Media Group (2008 – 2013)
• Secretary | Credit Suisse (2007 – 2008)
(Roles consolidated for brevity; details available upon request.)

Education & Certifications
• Cambridge Marketing College – CIM Foundation Certificate in Professional & Digital Marketing (in progress)
• Google – Digital Marketing & E-commerce (2024), Foundation of Cybersecurity (2024)
• Genius Space – SEO & Digital Marketing (2023), Business Scaling “Teleport 10.0” (2025)
• WebPromoExperts – Start in AI (2025)
• H.S. Skovoroda Kharkiv National Pedagogical University – Specialist in Philology (English Language), 2007

Languages
• English – Fluent (interview-ready)
• German – Elementary (A2)
• Polish – Elementary (in progress, planned certification)