Alona

ALONA HONCHAROVA
PROJECT MANAGER AND CMO

PROFILE

Experienced project manager and CMO with a strong background in
marketing, business process optimization, and customer experience
management. More than 17 years of professional experience, including 9+
years in leadership positions, managing cross-functional teams and
CONTACT implementing strategic projects. Skilled in digital transformation,
stakeholder engagement, and process automation. I have experience
+389 67 517 777 0
managing crises, leading multi-departmental initiatives, and achieving
[open contact info](look above in the "contact info" section) business results through structured project management methodologies.
Valencia, Spain
WORK EXPERIENCE
Linkedin

SKILLS Project Manager | REAL ESTATE HOLDING | Valencia (Spain)
Project management (Agile, Waterfall, Hybrid) OfficiaProperty developer and real estate sales 2024 - 2025
Optimization and automation of business Project Manager & CMO| UAG AUTOCRAFT | Odesa 2020 - 2025
processes Official dealer in Ukraine of Ford, Renault, Nissan, Skoda,
Digital transformation and CRM implementation Hyundai, MG, Suzuki

Stakeholder and team management CMO| WINNER AUTOMOTIVE | Kyiv
2020 - 2024
Official dealer in Ukraine of Ford, MG, Renault, Volvo,
Risk assessment and crisis management
Porsche, LR, Bentley
Budgeting and cost control
Development of customer-oriented strategies
Project Manager & CMO + CR | UAG AUTOGROUP | 2010 - 2019
Official dealer in Ukraine of Ford, Renault, Nissan, Skoda,
Performance measurement and KPI
Hyundai, KIA
management
Organization of events and conferences FUNCTIONAL TASK FIELD
Resource management and planning Managing the launch of new auto centers, including housekeeping, logistics,
Documentation and reporting and IT infrastructure.
Coordination of projects from the implementation of new IT solutions: CRM,
Interaction with developers and technical teams
ERP, DMS
Using Scrum and Kanban methodologies
Communication with importers, contractors, OEM manufacturers
Work with contracts and legal documentation Promoting customer service standards consistent with the dealership brand
Formation of information about the progress of projects for top management
EDUCATION AND Development of motivational programs for teams
Select Marketing team skills
CERTIFICATIONS
Coordination and control direct marketing and CR
Ensuring the consistency of business processes in accordance with corporate
Business Modeling and Project Management, standards and legal norms
Odessa Regional Institute of Public Value of goals and KPIs of projects
Compiling a roadmap and project timeline
Administration (2017 - 2019)
Coordination of work between teams (technical, marketing, sales,
MBA in Marketing (External) (2017 - 2018) encouragement)
Management and Marketing, NTUU "KPI" (2004 Risks identified and mitigated for the project
- 2009) Preparation and execution of design documentation
Analysis of the effectiveness of projects and preparation of information
Led a cross-functional team to open a new dealership, integrating all
LANGUAGES operational processes.
Developed and implemented a quality management system, increasing NPS
English (B1+) from 78% to 98% in one year.
Russian (fluent) Successfully managed large-scale events, including national and international
Ukrainian (fluent) conferences with up to 200 participants.