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Maksym Kotsepud Head of Sales

MAKSYM
KOTSEPUD
HEAD OF SALES
Sales leader with 5+ years in B2B &
B2C markets. I specialize in building
and scaling sales teams, developing
new business directions, and
optimizing processes through
smart tools like CRM. Passionate
about driving growth, launching
brands, and building strong, long-
term partnerships.

CONTACTS EXPERIENCE
[open contact info](look above in the "contact info" section) Nowodworski Lighting
Head of Sales Department
[open contact info](look above in the "contact info" section)
January, 2022 - till now
LinkedIn
Retail sales
EDUCATION Built the sales department from scratch
Implemented CRM system and IP telephony for the store
Kyiv National Economics University Developed sales scripts, sales plans, and KPI metrics
Business/Managerial Economics, Established customer service standards and optimized in-store
Master's degree
product display
Recruited, trained, and managed staff
LANGUAGES Key achievements: Increased retail sales by 2.5x in 2 years.
Ukrainian - Mother Tongue
English - Intermediate Wholesale sales (Company’s Own Brands)
Built and managed wholesale sales structure from scratch
SKILL HIGHLIGHTS Designed and executed wholesale growth strategy
Developed customer service standards and expanded
Sales strategy and business development distribution channels
Partnership building and client
Prepared monthly and annual reports
relationship management
Team leadership and people management Managed key client relationships and represented company at
Process optimization and CRM trade shows
implementation Key achievements: Increased wholesale sales by 30%. Launched
Market expansion and brand development wholesale division for two new brands. Built client base and sales
Entrepreneurial and result-oriented processes for new brands
mindset
Project sales (Designers & Developers)
Collaborated with designers, architects, and construction
companies
Provided tailored lighting solutions for individual projects
Managed projects across all stages of implementation
Key achievements: Secured partnerships with clients such as
IntergalBud. Expanded client base via participation in industry
exhibitions. Developed separate project sales functionality,
independent from retail.
Key retail networks: Epicentr & Rozetka
Built and scaled partnerships with top retail chains
Implemented sales strategies, developed in-store displays, and
staffed operations
Coordinated documentation and team performance for smooth
execution
Key achievements: Launched and managed sales operations in 9
Epicenter hypermarkets across Ukraine. Established and optimized
online sales through Epicenter and Rozetka as suppliers

Nowodworski Lighting
Team Lead, Wholesale Sales Department
January, 2021 - January, 2022
Led and managed the wholesale sales team, ensuring
achievement of sales targets
Contributed to the development and execution of wholesale
growth strategy
Implemented customer service standards and strengthened
client relationships
Represented the company at key industry exhibitions
Key achievements: Implemented sales plans. Automated the order
processing system. Achieved 20% year-over-year sales
growth.Expanded the wholesale client base. Automated the order
processing system. Developed and automated the process of
receiving and controlling primary documentation.

Nowodworski Lighting
B2B Wholesale Sales Manager
June, 2020 - January, 2021
Managed relationships with wholesale clients, ensuring
achievement of sales targets
Built and maintained long-term partnerships with key accounts
Contributed to consistent growth in sales volumes through
active client engagement and business development
Key achievements: Top sales performer. Key client management.
Achieved a 35% year-over-year growth in personal sales.

Ukrainian Football School
Owner
September, 2016 - June, 2020
Founded and managed the business
Developed sales and marketing strategies
Built and led a team of coaches and administrators
Implemented financial planning and budgeting
Expanded client base
Key achievements: Grew the client base from 0 to 250 children.

Footyball Ukraine
Assistant Director
March, 2014 - September, 2016
Assisted in controlling and implementing new operational
processes
Automated the accounting system
Contributed to the opening of new locations
Oversaw location administration processes

MTI (Intertop & Napapijri Stores)
Sales Consultant / Senior Sales Consultant
July, 2010 - March, 2014
Provided customer service in physical retail stores
Executed sales standards and contributed to meeting store
targets
Promoted to Senior Sales Consultant and transferred to a
premium mono-brand store due to performance and expertise.