Дарія

Dariia Prokofieva
Junior Traffic Manager

SUMMARY
I have a solid foundation in digital marketing and PPC. Through hands-on
training, I’ve learned to set up and optimize campaigns in Google and
Facebook Ads. I enjoy mastering new marketing tools and staying updated on
CONTACTS the latest industry trends. I am a detail-oriented team player, ready to apply
my analytical skills and practical knowledge to achieve real business results.
[open contact info](look above in the "contact info" section)

[open contact info](look above in the "contact info" section) PROJECT EXPERIENCE
Telegram
Meta Ads Strategy: LamiQueen Academy
Linkedin
Audience Segmentation: Identified and grouped target audiences by
interests and behavior.
Dnipro, Ukraine
Funnel Development: Built a multi-stage sales funnel from awareness
to conversion.
HARD SKILLS Media Planning: Budget allocation and campaign scheduling for
optimal reach.
Reporting Technical Tracking: Setup of Google Tag Manager, Meta Pixel, and
Advertising Campaigns Analysis UTM tagging.
A/B Testing
Audience Segmentation Google Ads Marketing Strategy: Xuping Jewelry
Full-funnel Strategy
Development Search Intent & Audience Segmentation: Defined target segments
Conversion Tracking Setup based on high-intent search queries and e-commerce behavior.
Remarketing Setup Multi-Channel Sales Funnel: Developed a funnel strategy using Search
and Shopping ads to drive users from discovery to purchase.
TOOLS Media Planning & Budgeting: Allocate budget across campaigns,
focusing on maximizing ROAS and scaling top-performing products.
Advanced Tracking Implementation: Configured conversion tracking via
Google Ads
Google Tag Manager, including dynamic values and UTM parameters.
Meta Ads Manager
Google Analytics 4 (GA4)
Google Tag Manager (GTM) WORK EXPERIENCE
Meta Pixel
Google Sheets
Looker Studio Pharmacy ANC
Canva Pharmacist 2016 - 2024
Movavi
Analyzed pharmacy metrics (sales, demand) to drive growth and process
optimization.
SOFT SKILLS Created data-driven reports and dashboards to support marketing and
operational decision-making
Analytical Thinking Optimized inventory turnover by aligning stock levels with customer
Effective Communication demand.
Organization & Streamlined pharmacy workflows to ensure timely execution and
Multitasking efficiency.
Detail-Oriented
Fast Learner
EDUCATION
LANGUAGES
IT School "GoIT" Zaporizhzhia State Medical and Pharmaceutical
University
English - Pre-intermediate
Ukraine - Native Traffic Manager Master's degree, Pharmacy
2026 2017-2022