Ukraine's #1 job service
Сергій
Performance marketing, PPC, User Acquisition specialist
- City of residence:
- Dnipro
- Ready to work:
- Remote
Contact information
The job seeker has entered a phone number .
Name, contacts and photo are only available to registered employers. To access the candidates' personal information, log in as an employer or sign up.
You can get this candidate's contact information from https://www.work.ua/resumes/15847300/
Uploaded file
Quick view
version
This resume is posted as a file. The quick view option may be worse than the original resume.
SERHII MAKAROV
PERFORMANCE MARKETER
Meta Ads · Full-Funnel Ownership · Team Builder
CONTACTS SUMMARY
[open contact info ](look above in the "contact info" section) Performance-driven digital marketer who launches and scales Meta
(Facebook/Instagram) campaigns end-to-end, covering market research,
[open contact info ](look above in the "contact info" section) audience segmentation, creative production, and optimization. Built the paid-
acquisition system from zero at PRO-TESLA: in a peak month, it delivered
Dnipro, Ukraine $0.51 CPL and 44.5x ROAS, generating 5M UAH ($117K) in revenue from
$2.6K ad spend. Backed by 5 years of analytical experience and a strong
Linkedin interest in AI-driven marketing automation.
SKILLS WORK EXPERIENCE
Meta Ads / Paid Social
PRO-TESLA Jan 2025 - Present
Digital Marketer & Sales Lead
Campaign Setup & Scaling Built and scaled Meta Ads from scratch. Peak month: $0.51 CPL, 5,150 leads,
Performance Analytics (ROAS, 75 sales at $35 CPA, generating 5M UAH ($117K) revenue on $2.6K ad
spend (44.5x ROAS, 268% ROI).
CPA, CTR)
Owned the full performance loop: market research, audience segmentation,
Currently expanding: Appsflyer, creative testing, and optimization against ROAS, CPA, and CPL.
Produced ad creatives end-to-end (copy, statics, video) with AI tools and
Amplitude, Tableau
CapCut, then built and led a 3-person sales team to convert the lead flow.
AI Creative Tools & CapCut
Market Research & Strategy: National Police of Ukraine May 2018 - Dec 2024
Analyst
Research tools, trend analysis,
Analyzed large volumes of data and reporting to support accurate,
audience segmentation compliance-driven decisions.
Team Leadership Built strong data interpretation and structured problem-solving, directly
transferable to marketing analytics and hypothesis testing.
Google Ads: campaign creation,
keyword research, audience KT Ukraine 2015 - 2018
targeting, campaign optimization Sales Representative
Ranked #1 in sales performance for the Mastertool brand, consistently
Analytics: Google Analytics, Meta exceeding targets.
Business Suite, performance Expanded the regional client base and led negotiations and product
presentations.
tracking, campaign performance
analysis EDUCATION
Digital Marketing Course 2026
Mate academy
LANGUAGES
Master's Degree - Innovation Management 2010 - 2012
Dnipro University of Economics and Law
Ukrainian (Native)
English (Upper-Intermediate, B2) Bachelor's Degree - Management of Organizations 2007- 2010
Dnipro University of Economics and Law
PERFORMANCE MARKETER
Meta Ads · Full-Funnel Ownership · Team Builder
CONTACTS SUMMARY
[
(Facebook/Instagram) campaigns end-to-end, covering market research,
[
acquisition system from zero at PRO-TESLA: in a peak month, it delivered
Dnipro, Ukraine $0.51 CPL and 44.5x ROAS, generating 5M UAH ($117K) in revenue from
$2.6K ad spend. Backed by 5 years of analytical experience and a strong
Linkedin interest in AI-driven marketing automation.
SKILLS WORK EXPERIENCE
Meta Ads / Paid Social
PRO-TESLA Jan 2025 - Present
Digital Marketer & Sales Lead
Campaign Setup & Scaling Built and scaled Meta Ads from scratch. Peak month: $0.51 CPL, 5,150 leads,
Performance Analytics (ROAS, 75 sales at $35 CPA, generating 5M UAH ($117K) revenue on $2.6K ad
spend (44.5x ROAS, 268% ROI).
CPA, CTR)
Owned the full performance loop: market research, audience segmentation,
Currently expanding: Appsflyer, creative testing, and optimization against ROAS, CPA, and CPL.
Produced ad creatives end-to-end (copy, statics, video) with AI tools and
Amplitude, Tableau
CapCut, then built and led a 3-person sales team to convert the lead flow.
AI Creative Tools & CapCut
Market Research & Strategy: National Police of Ukraine May 2018 - Dec 2024
Analyst
Research tools, trend analysis,
Analyzed large volumes of data and reporting to support accurate,
audience segmentation compliance-driven decisions.
Team Leadership Built strong data interpretation and structured problem-solving, directly
transferable to marketing analytics and hypothesis testing.
Google Ads: campaign creation,
keyword research, audience KT Ukraine 2015 - 2018
targeting, campaign optimization Sales Representative
Ranked #1 in sales performance for the Mastertool brand, consistently
Analytics: Google Analytics, Meta exceeding targets.
Business Suite, performance Expanded the regional client base and led negotiations and product
presentations.
tracking, campaign performance
analysis EDUCATION
Digital Marketing Course 2026
Mate academy
LANGUAGES
Master's Degree - Innovation Management 2010 - 2012
Dnipro University of Economics and Law
Ukrainian (Native)
English (Upper-Intermediate, B2) Bachelor's Degree - Management of Organizations 2007- 2010
Dnipro University of Economics and Law
Similar candidates
-
Менеджер з маркетингу
Remote, Kyiv -
Performance Marketing Manager
Remote -
Менеджер з маркетингу
Remote, Kyiv -
Експерт з маркетингу
Remote, Kyiv, Obukhiv -
Marketing Specialist (Junior)
Remote -
Digital Marketing Specialist, Manager (Junior, Middle)
Remote, Other countries
The candidate's resume is posted at https://www.work.ua/resumes/15847300/