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Yana Kutsa
Specialist in Contextual Advertising (PPC, Google Ads/Adwords) & Targeted Advertising
(Facebook, Instagram)

17.02.2001 | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Dnipro, Ukraine

Profile Summary:
A specialist in contextual and targeted advertising with hands-on experience in launching, optimizing, and scaling digital
campaigns across Google, Facebook, and Yandex. I also have a solid understanding of SMM and can confidently handle key
tasks in this area. My experience includes working with Instagram and Telegram, contributing to a traffic-arbitrage course,
preparing technical tasks for designers, producing content, and supporting project management in the gambling and beauty
verticals. I am well-versed in content planning, visual styling, and analytics, which enhances my performance marketing expertise
and allows me to take a comprehensive, strategic approach to promotion.

Experience
Lead Panda Languages:
(2021 - present) English - B1
German - B2
Created content and managed social media for several projects, including concept
development, copywriting, story sets, scripts, and visual styling. Education:
Prepared detailed technical tasks for creatives, including references, structure, unique
International Tourism and Marketing
selling points, and platform-specific requirements.
Contributed to the development of a traffic-arbitrage course by gathering materials, University of Customs and Finance
assisting with structure, and participating in video production. Dnipro 2018 - 2022
Developed social media promotion strategies, tested hypotheses, and analyzed
performance metrics.
Launched Facebook/Instagram advertising campaigns and worked with high-risk
Certifications:
verticals.
Skillbox (2020): Contextual Advertising PRO
Bladerunners (2020 - 2021) Google Digital Workshop (2021): Google Digital
Gambling Vertical Expertise: Developed specialized advertising campaigns targeting Marketing Fundamentals
the gambling community across Facebook, Instagram, and Google. IMBAcademy (2021): PPC Specialist
Mobile Marketing: Leveraged platform-specific tools and insights to optimize mobile
marketing campaigns, enhancing user engagement and conversion rates.
Blade Runners (2022): Specialist in Contextual
Data Analysis: Used analytics tools to understand user behavior, refine targeting Advertising and Targeting in Gambling Vertical
parameters, and improve ad performance consistently.
(Facebook, Instagram, and Google)
Compliance & Best Practices: Ensured all advertising campaigns adhered to strict
industry regulations and platform-specific policies associated with gambling
promotions.
Marketing Agency (Confidential per NDA)
(2021 - 2019) Skills & Expertise:
Contextual Advertising:
Managed SMM projects, including content creation, scheduling, and team
Strategic planning, campaign launch, and maintenance
coordination.
Launched advertising campaigns tailored to search intent and audience behavior. Client project coordination
Contributed to SEO initiatives and aligned the content strategy with paid advertising Analytics setup and integration with CRM systems
efforts. Target audience identification & optimization
Development of search engine-optimized ads
Smart Provide (2018 - 2019) Pricing determination for display

Managed the salon’s English-language Instagram account, including content Campaign monitoring and strategy adjustments
planning, copywriting, visual styling, and publishing. Comprehensive advertising campaign reporting
Increased engagement and follower growth through organic methods. Platforms & Tools:
Launched targeted advertising campaigns to attract clients. Facebook, Instagram, Google Ads
Analyzed performance results and prepared detailed reports. Proficiency in setting targets, UTM tags deployment,
Google Analytics
Expertise in A/B-testing, Direct Commander, semantics
collection, Wordstat, Keycollector
Customized advertising strategies, crafting compelling
selling texts, and detailed reporting