Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/16108189/

Work experience

Email Marketing Manager

from 06.2025 to 11.2025 (6 months)
IT Education Center by NETFORCE Group, Remote (Education and science)

– Developed email and direct marketing strategies for advertising campaigns, creating content plans tailored to audience segments and communication goals.
– Performed audience segmentation based on behavioral, demographic, and engagement attributes to increase relevance and conversion rates.
– Built chatbot funnels, including static and trigger-based scenarios, for various traffic sources and campaign objectives.
– Analyzed key metrics (Open Rate, CTR, CTOR, CR, churn, engagement) and prepared reports with optimization recommendations.
– Planned, configured, and launched regular email campaigns (newsletters, promotional, informational).
– Increased CTR by +2.4%, CTOR by +9.6%, and landing page views by +1.8% within four months through content optimization, segmentation hypotheses, and improved CTAs.

Digital Marketing Specialist

from 01.2025 to 07.2026 (1 year 7 months)
Career Language Center, Дистанційно (Освіта, наука)

– Conducted market and audience research to refine marketing strategies and improve campaign effectiveness.
– Developed and managed content for social media and websites, increasing audience engagement.
– Set up and optimized Meta Ads campaigns to improve lead generation and conversion rates.
– Built and maintained a database of partners and influencers to enhance brand reach and promotional efforts.

Technical Marketing Specialist

from 04.2023 to now (3 years 6 months)
Freelance, Дистанційно (Маркетинг, реклама, PR)

– Developed and optimized chatbot funnels (Instagram, Facebook Messenger, Telegram, Viber, WhatsApp) to automate customer interactions and improve engagement.
– Managed technical support for webinars (Zoom, YouTube) and set up payment pages via WayForPay to streamline transactions.
– Created landing pages and websites, ensuring a strong online presence and effective lead generation.

HR Generalist

from 11.2019 to 04.2023 (3 years 6 months)
various companies, Kryvyi Rih (Recruiting and HR)

Worked in the HR field as an HR Generalist in several companies, where I was responsible for recruitment, onboarding, internal process organization, and team support. Over time, I became involved in marketing and analytics tasks — process automation, CRM management, content, integrations, and communication.

These areas became my key zone of interest, so I made a conscious decision to transition into digital marketing. I am now developing my expertise in email marketing, chatbot creation, and marketing automation.

Education

Kryvyi Rih State Commercial Economic Technical School

Junior specialist of Business, trade and exchange activities, Kryvyi Rih
Specialized secondary, from 2016 to 2019 (3 years)

Additional education and certificates

Online Course “Marketing Manager” by Prometheus

2025

Course “Copywriting. Practical course” by RAZOM future school

2020

Knowledge and skills

• Chatbot Development
• Smart Sender
• SendPulse
• Digital Advertising
• Facebook Ads Manager
• Website Optimization
• Wix
• Weblium
• Data analysis
• Reporting
• Google Sheets
• MS Excel
• Content Creation
• Canva
• Figma
• VN Video Editor
• Technical Support for Webinars
• Zoom
• YouTube Studio
• Open Broadcaster Software
• Process Automation
• Digital marketing
• Development of a marketing strategy
• Email Marketing
• Email Campaign Setup
• Scheduling
• Funnel Building
• Engagement Optimization
• UTM Tagging
• Email Template Design & Layout
• Webinar Hosting
• Management of E-commerce projects
• Asana
• Jira
• Trello
• Slack
• Notion
• Google Tag Manager
• Google Analytics 4
• Google Docs
• ESputnik
• Stripo

Language proficiencies

• English — average
• Ukrainian — fluent

Additional information

If you are interested in my CV, please contact me: https://t.me/IrynaLiemiesh