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Work experience

Lecturer of Internet Marketing course

from 04.2026 to now (4 months)
Hillel, комп'ютерна школа, Дистанційно (Освіта, наука)

- Teach the SEO module within the "Internet Marketing with AI" course — online classes for groups of up to 20 students.
- The course includes a Generative Engine Optimization (GEO) module — optimization for AI search: Google AI Overviews, ChatGPT Search, Perplexity.
- Prepare learning materials and hands-on case studies based on real-world experience.
- Train students to work with tools: Google Search Console, Google Analytics, Screaming Frog, Serpstat, Similarweb, Ahrefs, Semrush, and others.
- Review homework assignments and provide detailed individual feedback to each student.
- Advise students on applying SEO in real projects and building a career in digital.

SEO specialist

from 06.2021 to now (5 years 2 months)
SEO agency, Київ (Маркетинг, реклама, PR)

• Conducted keyword research and developed targeted SEO strategies for both on-page and off-page optimization
• Conducted thorough technical audits to identify site issues and provided actionable recommendations to improve performance and enhance overall user experience.
• Analyzed website content, providing detailed recommendations for optimization and creating briefs for copywriters to ensure high keyword rankings and improved user engagement.
• Worked closely with the content team to ensure that all new content was optimized for search engines and aligned with SEO best practices, including meta tags, headings, internal linking, and image alt texts.
• Utilized Google Analytics and Google Data Studio to monitor key SEO metrics, generate reports, and provide actionable insights.
• Monitored competitors and identified opportunities to outperform them in terms of keyword rankings, traffic growth, and content relevance.
• Collaborated with cross-functional teams, including developers, designers, and marketing, to implement SEO best practices in all digital strategies
• Optimized local business on Google Maps and in local search queries to increase the company's visibility in the region and attract the target audience.

Content manager

from 07.2016 to 06.2021 (5 years)
Online store of home goods, Одеса (Оптова торгівля, дистрибуція, імпорт, експорт)

• Created SEO-optimized product descriptions based on thorough research of product specifications and competitive content.
• Wrote blog articles aimed at increasing organic traffic and improving search engine rankings.
• Developed promotional banners and visual content for the website, aligning with marketing strategies and seasonal campaigns.
• Occasionally performed duties as an online store operator, including customer support, order processing, and ensuring accuracy of product information on the site.

Education

South Ukrainian National Pedagogical University named after K. D. Ushynsky

Primary Education, Одеса
Higher, from 2015 to 2018 (3 years)

Additional education and certificates

Online Marketing Course at Hille IT School (PPC, SMM, SEO, Email-marketing)

Nov 2020 - Feb 2021

SEO PRO - WebPromoExperts

Aug - Oct 2023

SEO with AI - WebPromoExperts

Mar - May 2025

Google Analytics 4 Certification

2024

Google My Business Certification

2023

Google Ads Certification

2023

Knowledge and skills

• Google Analytics
• Google
• SEO
• Збір семантичного ядра
• Розробка контент-плану
• WordPress
• Лінкбілдинг
• Ahrefs
• Screaming Frog SEO Spider
• SEMrush
• Google Search Console
• Створення контенту
• SEO-копірайтинг
• Розробка SEO-стратегій
• Аудит сайтів
• Внутрішній аудит
• Зовнішній аудит
• Google Keyword Planner
• Google Analytics 4
• User ChatGPT
• Google My Business

Language proficiencies

• Ukrainian — fluent
• English — above average