Максим

Maksym
Helping B2B companies generate qualified demand through content,
messaging, website optimization, and paid acquisition.

Growth Marketing Manager | Demand Generation, Content, SEO
& Paid Acquisition
Lazarevych
Kyiv, Ukraine | English (C1) • Ukrainian (Native) • German (A[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
Executive Profile
Kyiv, Ukraine
Growth and performance marketer with hands-on experience in [open contact info](look above in the "contact info" section)
demand generation, paid acquisition, conversion optimization, and lazarevych-ads
marketing analysis. I specialize in building acquisition systems that @lm_ads_me
combine paid media, website optimization, messaging, and content to
generate qualified leads and support business growth. My experience Skills
includes campaign strategy, landing page improvement, positioning
tests, and collaboration with stakeholders on website updates, sales- Demand generation
focused messaging, and lead generation assets. Paid acquisition
Content strategy
Core Competencies Website optimization
Demand generation strategy SEO fundamentals
Content and messaging development LinkedIn marketing
Website and landing page optimization Landing page optimization
SEO and content strategy
Conversion tracking
Paid acquisition and performance marketing
Funnel analysis
Conversion rate optimization
Funnel and user journey analysis
A/B testing
Marketing analytics and attribution Performance analysis
Sales enablement and marketing alignment Messaging and positioning
Creative testing and experimentation Stakeholder communication
Stakeholder communication Sales and marketing
Cross-functional collaboration collaboration
Relevant Marketing Experience AI tools for marketing workflows

Improved website messaging and landing page structure to Tools
support stronger lead generation performance
Google Ads, LinkedIn Ads, GA4, Google Tag
Developed and refined content and campaign messaging for lead Manager, Looker Studio, Google Sheets,
generation initiatives Power BI, ChatGPT, Canva, Notion, Jira,
Collaborated with stakeholders on positioning, creative direction, Amplitude, Optimizely
and user journey clarity
Identified content and website optimization opportunities through Education
performance and behavioral data
Supported marketing asset development aligned with conversion National University of Life and
and lead quality goals Environmental Sciences of Ukraine
Master’s Degree in Business Management
Selected Growth Highlights
Reduced paid acquisition CPA by 18% within 3 months through campaign Certifications
restructuring, landing page alignment, and stronger intent targeting
Increased qualified lead volume by 27% by improving keyword targeting, Meta Certified
search term control, and conversion path quality TikTok Ads courses / training
Strengthened acquisition performance by connecting campaign insights Google Ads Certification
with landing page, messaging, and conversion improvements
Improved lead quality analysis and optimization decisions by connecting
GA4, GTM, and CRM feedback loops
Collaborated on website and messaging updates to create clearer user
journeys and improve conversion performance
Professional Experience
Performance & Growth Marketing Consultant (Remote) | 09/2025–Present

Led growth marketing and lead generation strategy across 10+ service-based accounts, primarily through Google Ads, while also
supporting website optimization, conversion improvement, and performance analysis. Managed multiple accounts
simultaneously, balancing growth priorities, budget allocation, measurement accuracy, and conversion-focused execution.
Managed acquisition strategy, budget allocation, campaign structure, and conversion-focused optimization across multiple
accounts
Improved measurement visibility by implementing GA4 tracking and attribution systems for clearer reporting and decision-
making
Collaborated with designers, developers, and stakeholders on landing page and website updates aligned with lead generation
goals
Used funnel, search term, and performance insights to improve traffic quality, conversion efficiency, and lead quality
Developed and tested messaging, landing page improvements, and optimization ideas based on campaign trends and
business priorities
Key Contributions
Rebuilt account structures to separate branded, high-intent, and exploratory traffic for clearer optimization and decision-
making
Improved lead quality and search-term control to increase qualified traffic while reducing wasted spend
Aligned campaign structure, budget allocation, and landing pages with funnel stage and conversion quality goals
Strengthened measurement and reporting through GA4 tracking and attribution improvements
Prioritized testing and optimization initiatives based on funnel trends, lead quality signals, and business impact
Business Impact
Increased conversions by 25% while reducing CPA by 18% within 6 months
Grew qualified lead volume by 27% through improved funnel structure and intent alignment
Increased high-intent search demand while improving CPC efficiency, contributing to stronger lead growth
Strengthened attribution accuracy by aligning GA4 tracking with CRM-visible lead quality signals
Growth Marketing & Analytics Consultant | 2023–2025
Led full-funnel lead generation optimization across multiple Google Ads accounts, combining acquisition strategy, analytics,
landing page improvement, and conversion-focused decision-making.
Impact Highlights
Increased Google Ads ROAS by 40% while reducing CPA by 25% across lead generation campaigns
Stabilized underperforming accounts through account restructuring, intent refinement, and budget reallocation
Improved GA4 and offline conversion tracking to strengthen attribution and performance visibility
Improved lead quality through stronger keyword targeting, funnel alignment, and conversion path design
Key Responsibilities
Delivered performance insights and growth recommendations based on campaign, funnel, and lead quality data
Collaborated with designers, developers, and stakeholders to improve landing pages and conversion-focused user journeys
Rebuilt paid media structures to reduce internal competition and improve traffic quality
Designed GA4 measurement frameworks across forms, calls, and offline lead signals to improve attribution and reporting
clarity

Panama.ua — Digital Marketing Specialist | 2020–2022

Managed paid search acquisition with a focus on profitable growth, conversion efficiency, and ongoing performance
improvement.
Reduced wasted spend through search term analysis, bid refinements, and traffic quality controls
Improved CPA and conversion volume through campaign restructuring, targeting refinement, and landing page alignment
Analyzed campaign performance to identify growth opportunities and support budget decisions
Supported performance reporting and optimization through ongoing monitoring and actionable insights

Certifications & Training
Meta Certified
TikTok Ads Courses / Training
Advanced Google Analytics & Attribution Modeling
Search-Driven Growth Strategy
Sales Funnel Optimization