Contact information

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Work experience

Strategic Marketing Lead / Fractional CMO

from 02.2021 to now (5 years 6 months)

- Provided marketing strategy, analytics, and GTM consulting for B2B and SaaS clients.

- Led full-cycle marketing strategy: insights → hypotheses → GTM plan → execution roadmap.

- Increased client base from 1,500 to 13,000 in 18 months for NDA client.

- Achieved 40% YoY revenue growth across multiple product lines.

- Worked cross-functionally with design, product, analytics, and content teams.

- Supported investor relations and due diligence with marketing analytics reporting.

Strategic Marketing Lead

from 08.2015 to 02.2021 (5 years 7 months)
Lazarev.Agency, Київ (IT)

- Led strategic marketing for agency and clients.

- Developed brand and product positioning for digital products in US and EU markets.

- Managed cross-functional teams: designers, PMs, researchers, content.

- Owned full marketing strategy and GTM for clients (startups, enterprise, SaaS).

- Built marketing system from scratch and scaled it across departments.

Brand manager

from 10.2013 to 06.2015 (1 year 9 months)
Euroizol, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

- Managed 3 brands simultaneously: positioning, 5P, product launches.

- Ran performance marketing campaigns and optimized budget allocation.

- Trained B2B clients to increase product sales and adoption.

- Supported sales with marketing enablement materials and campaigns.

Education

Kyiv National Economic University

Faculty of Economics and Management, Київ
Higher, from 2008 to 2013 (5 years)

Additional education and certificates

Kyiv Academy of Media Arts (Strategy)

2017

SUPERLUDI | Digital Marketing

2025

SUPERLUDI | Marketing Core

2025

SUPERLUDI | Brand Underdog

2020

SUPERLUDI | Brand Father

2019

Knowledge and skills

• Розробка маркетингової стратегії
• Самостійне прийняття рішень
• Проведення рекламних кампаній
• Ведення CRM
• Імплементація маркетингової стратегії
• Аналіз ринків
• Управління командою
• Планування бюджету
• Відслідковування ефективності

Language proficiencies

• English — above average
• Ukrainian — fluent

Additional information

Data-driven marketing strategist with 12+ years of experience in demand generation, product marketing, and marketing strategy.
Strong background in working both in enterprise B2B and top-tier digital product agencies.
Proven track record of leading GTM strategy, managing cross-functional teams, and generating measurable growth (clients ↑ from 1,500 to 13,000; revenue ↑ 40%).
Skilled in analytics, positioning, creative direction, and performance marketing.