Владислав

VLADYSLAV NYKOLIAK
E-commerce Marketing Specialist & Project Coordinator
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Telegram:@vladislove_nikolyak | Chernivtsi, Ukraine

PROFILE
Marketing specialist with 2+ years of hands-on e-commerce and digital marketing experience across Shopify, social media, email
marketing, and content production. Grew a brand's monthly revenue from $4K to $10-15K and built its social presence from zero
to 15K+ followers across platforms. Currently driving digital communications for a 15,000+ student national university. Fast-
moving, detail-oriented, and comfortable owning a channel end-to-end.

WORK EXPERIENCE
Digital Marketing Specialist, DigitalizationDepartment | Yuriy Fedkovych Chernivtsi National University
October 2025 – Present · Part-time / ad hoc, ~2–4 hrs per week
• Runandgrowthe university's socialmedia channels, planning content calendars and publishing brand-consistent posts across
platforms.
• Design brochures, posters, and promotional materials aligned with the university's official visual identity and tone of voice. •
Plan and produce online conferences and public events, managing end-to-end Zoom/YouTube livestream setup and quality
control.
• Partner with academic departments and internal teams to coordinate digital campaigns and strengthen the university's online
presence.

E-commerce Marketing Specialist | LaserSVGTemplates
January 2025 – July 2026
• Grew monthly store revenue from ~$4,000 to $10,000–$15,000 by optimizing product listings, email campaigns, and daily
social content.
• Built the brand's social media presence from zero, reaching 15,000+ followers on Facebook, 2,000+ on Instagram, and 1,800+
on TikTok.
• Managed and optimized a Shopify catalog of 2,000+ products, keeping listings, pricing, and product data accurate and sales-
ready.
• Resolved an average of 30 customer inquiries per day across Inbox, email, and Loox reviews, maintaining high response
quality.
• Owned email marketing end-to-end: built segmented lists, wrote campaigns, and tracked performance in Google Sheets.
• Wrote SEO-optimized blog content and designed engraving PNG assets and product visuals using AI tools and Photoshop,
coordinating file handoffs with designers.

ProjectManager | Brushme
August 2024 – December 2024
• Led competitor analysis to inform product and pricing decisions for e-commerce projects built on Shopify.
• Managed product pages, inventory updates, and website content including banners, blog posts, and promotional campaigns.
• Coordinated CRM systems, payment providers, courier services, and third-party integrations across the tech stack.
• Ran email marketing campaigns and managed marketplace listings to keep product presence consistent across channels.

SKILLS
E-commerce & Marketing: Shopify store management, email marketing & segmentation, SEO copywriting, Meta ads setup &
analytics, social media management (Facebook, Instagram, Pinterest)
Tools: Canva, Photoshop, Google Sheets, AI content tools (ChatGPT, Midjourney/DALL·E)
Project Coordination: Cross-functional task coordination, CRM & third-party platform integration, vendor/courier coordination
Soft Skills: Problem-solving, time management, clear cross-team communication, adaptability, attention to detail

EDUCATION & LANGUAGES
Bachelor of Marketing — Yuriy Fedkovych Chernivtsi National University · Expected graduation: 2026
Languages: Ukrainian(Native),English(B1+)