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Zhalkovska Yelyzaveta
Senior Project Manager | Digital Strategist |
Marketing Specialist

CONTACT SKILLS
✅ 360° digital strategy development & funnel design
[open contact info](look above in the "contact info" section) ✅ Business analysis, identifying strengths and
@Fire_Hurricane weaknesses at project launch
✅ Funnel decomposition & planning in digital marketing
[open contact info](look above in the "contact info" section) (leads, CPA, CPL, budgets, performance forecasting)
✅ Performance marketing (Google Ads, Meta,
Retargeting — as a strategic block with deep
understanding of the tools)
PROFILE ✅ Creative strategy development: idea generation,
Experienced Senior Digital Strategist positioning, messaging, campaign concepts
and Project Manager with 8+ years of ✅ Collaboration with bloggers, influencers, UGC, and PR
experience in business and sales, ✅ SMM strategy & content funnels (without operational
including 5+ years in digital marketing, account management)
agency practice, and international ✅ International client management (USA, EU, Ukraine,
project management. Specialized in Switzerland, Germany, Poland, Greece, Cyprus)
building full-cycle digital strategies, ✅ Team leadership and cross-functional coordination
managing multi-channel projects, ✅ Combining analytics, business logic, and strong
business analytics, funnel creative thinking
development, and team coordination
in complex environments.
WORK EXPERIENCE
Successfully delivered 15+ multi-niche Black SMM Agency | 2023 - 2025
projects across healthcare, real Senior Project-manager
estate, e-commerce, education, Strategic planning — defining goals, key performance
fashion, B2B, agriculture, personal indicators (KPIs), and the project roadmap.
brands, non-profit, EdTech, and digital
Team coordination — assigning tasks, monitoring
platforms. I build marketing systems
progress, and establishing effective communication
from scratch, developing strategies
among all stakeholders.
aligned with business goals, market
Analytics and optimization — tracking metrics,
analytics, funnel decomposition,
analyzing data, and identifying growth opportunities.
creative concept development, and
Client and partner communication — presenting
financial performance within digital
strategies, reports, and results, and maintaining long-
marketing.
term relationships.

Freelance | 2020 - 2023
Marketing Specialist
LANGUAGES
Managed 5+ projects simultaneously in healthcare, real
English – B1 estate, e-commerce, education, B2B, and personal
Ukrainian – Fluent brands.

Developed and implemented digital strategies,
optimized funnels and ad campaigns (Google Ads, Meta,
influencers), conducted market and competitor
analysis, coordinated teams, and ensured KPI delivery.