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ANASTASIA KUDRIAVTSEVA
PRODUCT MANAGER / PRODUCT OWNER

Product Manager with 6+ years of experience in Amazon marketplace
operations (US, CA, EU, UK). Driving the entire product lifecycle - from
Kyiv, Ukraine
identifying market opportunities and shaping product positioning to refining
[open contact info](look above in the "contact info" section)
offers and scaling post-launch performance - for a 200+ SKU portfolio.
@k_nastasiaa
During this peiod I scaled core products to market leadership, led
LinkedIn
product strategy by developing product roadmaps and systematically
[open contact info](look above in the "contact info" section)
identifying growth levers through market analysis, pricing optimization,
CORE SKILLS: hypothesis testing, and customer insight research. As a result, my product
Product Roadmapping & portfolio scaled from $540K to $865K in 2025 and average selling prices
Prioritization across key SKUs increased by 10-25%.
Product Lifecycle Planning Passionate about creating meaningful, customer-loved products through
Data-Driven Decision data-driven desicions and bring measurable impact in highly competitive
Making environments.
Market Reserach
Product-Market Fit Analysis
E-Commerce Product WORKING EXPERIENCE
Management
Smart Ink, E-commerce, Amazon brand
Unit Economics
Communication & Product Owner Lead OCT 2024 - DEC 2025

Stakeholder Management Owned full product lifecycle including market research, pricing, positioning,
A/B Testing & Hypothesis demand planning, and customer-oriented desicions to increase market share
Validation
and profitability.
Cross-Functional Team
Executed growth priorities by aligning revenue-generating projects with
Leadership
Strategic Pricing & Offer initiated improvements.
Optimization Managed a team of Traffic Manager and PPC Manager, set up market funnel
Demand & Revenue KPIs and performance frameworks.
Forecasting Launched 5+ products (2024-2025) within the category and scaled them to
LANGUAGES TOP-3 leadership positions in their niches.
English (B2) Increased category profitability by 56% YoY through offer impact testing and
Ukrainian (Native) PPC advertising strategy optimization.
EDUCATION Scaled a flagship product from 1K to 6K monthly units through metric
2023 - Laba decomposition and leading key growth drivers.
Product Management Coordinated cross-functional collaboration between designers, supply chain,
MAD Conference, Billion Dollar
Summit - Amazon conferences and customer support to ensure alignment with strategic vision.
2022 - Kyiv-Mohyla Improved portfolio average margin by 12% quarterly through data-driven
Business School optimization of pricing, offer structure, and budget allocation.
Project Management
2021 - Laba Increased key products market share from 11% to 23%+ in the US / CA / EU
Pricing for manufacturers and regions.
retail
2013-2019 - Kyiv National Product Owner JULY 2022 - OCT 2024

Univercity of Economics
named by V.Hetman Took full ownership of product portfolio strategy, aligning initiatives with
Master of International company P&L goals.
Ecomonics

Established strategic collaboration with external stakeholders to support product market share
development.
Expanded the product line with 15 high-performing variations, driving 14% of total company portfolio
revenue.
Implemented a scalable product pricing approach and sales funnel according to marketplace
enviroment.
Collaborated closely with design and creative teams to validate visual hypotheses, run A/B tests on
content and packaging, and increase conversion from 25% across key SKUs.
Explored and validated a new niche opportunity, resulting in a launched product that now represents
7% of total portfolio revenue.
Product Manager NOV 2019 - JULY 2022

Oversaw daily sales performance across assigned SKUs, ensuring profitability growth, margin stability,
and achievement of category sales targets.
Conducted market research and competitor analysis to identify growth opportunities.
Implemented dynamic pricing strategies, promotional campaigns, and listing optimization initiatives;
Conducted market research and competitor analysis to identify growth opportunities.

Samsung Healthcare Ukraine, Disctribution Company
Product Manager SEPT 2018 - OCT 2019

Developing unique selling propositions (USPs) for each product to enhance market differentiation and
appeal.
Creating tailored commercial offers to meet client needs and maximize business opportunities.
Crafting product value propositions based on market research and customer insights.
Designing personalized sales proposals to support strategic business development and partnerships.

OTHER PROJECTS
Good Cups, E-commerce, Amazon brand
MAY 2025 - TILL NOW
Brand Management & Growth Mentor
Executed brand strategy, covering full listing product design, packaging and positioning across US
marketplace.
Conducted market research and competitor analysis to identify growth opportunities.
Led A/B testing and creative development of visual assets and packaging, increasing CTR by 2.7%,
conversion rate by 12%, and strengthening brand perception in the niche.