Eric

ERIC JEFFAY
Data Analytics · Marketing Analytics · Analytics
[open contact info](look above in the "contact info" section) · Toronto, Canada · Canadian Citizen
Professional Summary
Marketing analytics student with a track record of building real research deliverables — not just course exercises. Proven ability to design and execute structured competitive intelligence, verify data against primary sources, and synthesize complex markets into actionable insights. Works at the intersection of data and decision-making. Google Analytics 4 certified, trilingual, remote-ready, and looking to contribute immediately to a lean team environment.
Portfolio Projects
Spain Market Research — Outdoor Public Infrastructure
2025 · Independent research project · Spanish market for drinking fountains & public showers · Primary source verification
– Three-layer research architecture: regulatory framework (EU + national + municipal), competitive intelligence on 11 verified manufacturers, and full market segmentation analysis — built from scratch with zero pre-existing data
– Regulatory research: mapped the complete legal hierarchy from EU Directives (2020/2184, 2024/367) down to Spanish Royal Decrees and municipal ordinances — verified against BOE and EUR-Lex official sources
– Competitive intelligence: profiled 11 manufacturers using a rigorous verification methodology (CNAE codes, factory addresses, official filings) — identified market leaders, mid-tier, and niche specialists
– Market analysis: produced a full product-segment matrix, pricing tier structure, and municipal procurement pattern analysis including market entry strategy conclusions
– Delivered as a structured Excel workbook with cross-referenced tabs across 3 analytical layers and 11 company profiles
Marketing Campaign Performance Analysis
2025 · Independent analytical project · 250+ campaigns across paid and organic channels
– Analyzed a dataset of 250+ marketing campaigns to assess performance across channels
– Calculated and benchmarked CTR, CPC, CPA, and CVR — identified top and bottom performers by channel and campaign type
– Cleaned and structured raw data using Google Sheets pivot tables, XLOOKUP, and conditional logic
– Key finding: organic search outperformed direct traffic on engagement-adjusted metrics — surfaced the referral trust effect and its budget allocation implications
Email Marketing Platform — Competitor Snapshot
2025 · Competitive intelligence project · 6 platforms analyzed
– Mapped pricing, free-tier features, audience positioning, and differentiators across 6 email marketing tools
– Built a structured competitor matrix highlighting differentiation gaps and brand-level distinctions; findings structured to directly inform a positioning or market entry decision
Skills
Analytics: Google Analytics 4 Certified (Google Skillshop), SQL (fundamentals — actively developing), Google Sheets, Microsoft Excel, Pivot Tables, XLOOKUP, KPI Modelling
Research: Competitive Intelligence, Primary Source Verification, Regulatory Research, Market Segmentation, Pricing Analysis, Marketing Campaign Performance Analysis, Email Marketing Analysis, Data-Driven Strategy, Market Entry Frameworks
Tools: Google Sheets, Microsoft Excel, Data Cleaning & Structuring, Dashboard Building
Education
Bachelor of Tourism Management · 2024 – Present
Alanya University · Faculty of Economics, Administrative and Social Sciences · Turkey
Relevant coursework: Marketing, Tour Operations, Consumer Behavior, Business Economics
Certifications
Google Analytics Certification · Certified
Issued July 26, 2026 · Expires July 26, 2027 · Google Skillshop · Certificate ID 189723778
Languages
English: Native / Professional fluency — TOEFL iBT 92 (Canadian citizen)
Ukrainian: Native
Russian: Fluent
Available for remote work · Open to internship and junior full-time roles · Portfolio available on request