Аліна

Portfolio
About me

My name is Alina, and I am an emerging SMM specialist and marketer with a deep, thoughtful approach to every project I
work on.

I focus on creating content that is not just visually appealing, but strategically designed to support real business goals —
awareness, trust, and client engagement.

I combine strategic thinking with an understanding of audience behavior. Before working on any content, I analyze the
brand’s goals, communication style, and target audience needs. This allows me to build a clear and structured online
presence that helps a brand stand out and become recognizable over time.

I am especially interested in content that carries meaning, builds emotional connection, and creates trust — not just
aesthetics. I enjoy working with different niches and fully immersing myself in a brand as if it were my own.

My work covers the full SMM cycle: content strategy, audience analysis, visual direction, content planning, and promotion.

Education & Development

I continuously develop my skills in SMM and marketing through both formal education and hands-on
learning:

1. Master’s degree in Marketing (2017–2021)
2. Completed with distinction the SMM Strategy & Instagram Content Creation course at NEWLOOK SMM
School — Irina Vakhitova (31/10/2025)
3. Successfully completed the “Secret Room of SMM” test program — Yana Doga (05/06/2025)
4. ONLINE SMM PRACTICUM Anastasia Sheremet (29.04.2026)

Services and Skills

• Managing social media pages (Facebook/Instagram/TikTok/LinkedIn)
• Creating an SMM strategy
• Conducting page, audience, and competitor analysis
• Developing and approving the visual style of the page
• Creating a content plan
• Regular posting of publications and stories
• Writing texts for posts
• Creating thematic storytelling (revealing the topic, using engagement elements such as triggers and interactive
techniques that influence business goals)
• Video editing
• Monitoring trends and adapting content within the niche
• Working with the following tools: Canva, CapCut, InShot, Figma, VN, Lightroom
• Communication with followers
• Basic knowledge of free advertising
• Preparing statistical reports
• Creating advertising creatives (separate from the main content)

Instagram Launch for a 3D Interior Designer
From Zero to a Professional Brand Presence

About the Project At the beginning, the account had:

Client - 3D Interior Designer 0 posts

Industry - Interior Design 0 followers

Duration - 30 Days No content

Objective No branding

Launch a professional Instagram No content strategy
account from scratch that would:
No visual identity
build trust;
The goal was to build a complete Instagram
showcase expertise: presence from the ground up.

attract potential clients;

establish a consistent visual identity.

Completed a detailed target audience analysis and created a strategic content plan for a 3D interior
visualization designer’s Instagram page, focused on audience needs, pain points, and engagement growth.

Visual Identity & Feed Concept

I created a cohesive visual direction that
reflects the brand's style and values.

✔️Consistent color palette
✔️Clean and modern look
✔️Portfolio + educational content balance
✔️Strong visual hierarchy

What I Did Execution

My responsibilities in this project: Full-cycle work from strategy to

✔️Instagram Audit implementation.

✔️profile
✔️Profile Optimization Created and optimized the Instagram

✔️Bio & Highlights Setup ✔️Designed highlight covers and feed
✔️Content Planning ✔️Wrote engaging captions and content
✔️Copywriting ✔️Published content consistently
✔️Feed & Post Design ✔️results
Monitored performance and optimized

✔️Content Scheduling
✔️Organic Growth Strategy
✔️Analytics & Reporting

Results in the First 30 Days
6,400+ Profile Views
394 Engagements
Before After 210 New Followers
18 Pieces of Content Published
100% Organic Growth (No Paid Advertising)

Over a 30-day period, I managed the account through
consistent content creation and strategic posting. As a
result, the profile reached 6,400+ views, gained 210
new followers, and generated 394 engagements—all
achieved organically without using paid advertising.

First Reels Performance
Objective Audience Insights
Launch the first Reel to introduce the account, The Reel successfully reached a new
increase brand visibility, and evaluate organic reach
audience, with 92.2% of all views
without using paid advertising.
Strategy coming from users who were not
Created a short behind-the-scenes Reel showcasing following the account. This indicates
the creative workspace and 3D visualization process. strong organic distribution through
The content focused on building a personal brand, Instagram's recommendation system.
increasing trust, and reaching a new audience through
Instagram's organic algorithm.

Traffic Sources
Reels Feed — 73.7%
Explore Page — 13.6%

👀👤
Results
1,152 Views
912 Unique
Home Feed — 7.5%
Stories — 3.1%
Profile — 1.1%
❤️
Viewers

💬🔁22 Likes
1 Comment

🔖👥
2 Reposts
7 Saves
6 New Followers

Key Takeaway

The first Reel generated over 1.1K organic views and
reached predominantly new users without any paid
promotion. The results demonstrate effective content
distribution, increased profile visibility, and successful
audience discovery through Instagram's algorithm.

Second Reels Performance
Objective Audience Insights
Publish the second Reel to expand the account's reach, The Reel successfully reached a new
increase visibility, and attract a larger audience
audience, with 98.3% of viewers coming
through engaging interior visualization content.
Strategy from non-followers and only 1.7% from
Created a visually engaging Reel featuring a modern existing followers, demonstrating
kitchen interior with a dynamic transition from strong organic discoverability.
grayscale to the final photorealistic render.
The content was designed to capture attention within
the first seconds, encourage engagement, and increase
organic reach through Instagram's recommendation
system.

Tratfic Sources
Reels Feed - 79.0%
Explore Page - 18.8%

👀👤
Results
2,966 Views
Home Feed - 1.6%
Profile - 0.2%

❤️
💬🔖
2,272 Unique Viewers
37 Likes
1 Comment
12 Saves

Key Takeaway

The second Reel generated 2,966 organic views and
reached 2,272 unique viewers without paid promotion.
Most views came through Instagram's Reels Feed and
Explore Page, confirming that the content was effectively
recommended by the platform's algorithm and reached a
predominantly new audience.

Key Takeaways

✔️What this project achieved:
✔️Established a strong brand presence from scratch
✔️Attracted the first target audience
✔️Built trust and credibility
✔️Created a consistent and professional visual identity
✔️Laid the foundation for future growth and client inquiries
In just one month, I transformed an empty Instagram account into a professional
brand page with a clear strategy, consistent content and organic growth.

I'M ALSO WORKING ON A FEW PROJECTS ON BEHANCE FOR THIS CLIENT, ALSO FROM SCRATCH.
MOODBOARD AND A FEW WORKS THAT ARE ALREADY ON THE PAGE.

My visions for page visuals in different niches

COSMETICS STORE NIKE STORE

STORYTELLING / STORY DESIGN EXAMPLE FOR ZARA STORE

Cosmetologist

Before After

Storytelling / example of story design

Hair salon

Before After

Storytelling / example of story design

Clothing store

Before After

Storytelling / example of story design

My certificates from smm

My certificates and diploma from smm

SMM BASIC

Package includes:
• Development of a monthly content plan (with agreement on topics and formats)
• 8 posts per month
• 10–12 stories per month (2–3 per week, informative/engaging)
• Simple design in a cohesive style (templates, colors, fonts)
• Copywriting for posts/stories
• Basic audience and competitor analysis
• Editing of simple videos (1–2 clips per month)
• Highlight covers/designing highlights
• Recommendations for profile improvement

SMM STANDARD

Package includes:
• Full SMM audit (page analysis, target audience, competitors, trends)
• Development of an extended monthly strategy
• 10 posts per month
• 25 stories per month (live, interactive, recurring segments, triggers)
• 4 edits of Reels/TikTok per month
• Content rubric + visual concept
• Visual style for the page (templates, feed style)
• Thematic storytelling
• Communication with followers (light: responses to common inquiries)
• Basic ad setup (audiences, creative testing)
• Monthly statistical analytics

SMM PRO

Package includes:
• Complete SMM strategy for the month
• Content direction: ideas, scripts
• 14 posts per month
• 30–50 stories per month (number to be discussed)
• 5–7 professional Reels/TikTok per month
• Personal visual identity (custom templates, feed structure)
• In-depth storytelling (emotional, sales-driven, psychologically impactful)
• Full comment moderation
• Creation of advertising creatives
• Preparation of a marketing forecast based on analytics
• Monthly reports

Contact

I would be happy to work with new and
interesting niches and help your social
media business work for you.
@[open contact info](look above in the "contact info" section)

[open contact info](look above in the "contact info" section)

@Balaniuk_Alina