Dmytro

Dmytro Pukas
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Warsaw, Poland Telegram

PROFILE
Media Buyer with hands-on experience in Meta (Facebook) Ads and performance-driven paid traffic
acquisition.Launched, optimized, and scaled advertising campaigns for an online education project,
contributing to growth from zero to 150+ paying students. Focused on CPA optimization, funnel efficiency,
and data-driven decision making. Strong analytical background, confident working with KPIs, reporting, and
performance metrics. Interested in performance marketing and iGaming vertical, with clear understanding
of result-based models.

SKILLS
Paid Traffic & Performance Marketing Analytics & Reporting
Meta / Facebook Ads Manager
• Ads performance analysis (Meta Ads)
•

Campaign structure (ABO / CBO)
• Google Sheets / Excel (reports, formulas,
•

Audience targeting & segmentation
• dashboards)
Creative testing (A/B tests, iterations)
• Funnel analysis (ads → leads → conversions)
•

Budget control & basic scaling
• Basic understanding of pixels, events, conversion
•

Performance metrics: CPA, CTR, CPC, ROI
• tracking

Technical & Analytical Background
Strong analytical mindset
•

Data analysis experience (Python, Pandas)
•

Understanding of APIs and tracking logic
•

High attention to numbers and details
•

PROFESSIONAL EXPERIENCE
2024 – Present Media Buyer / Paid Ads Specialist, Online School (Education Project)
Responsibilities & Results:
Managed and tested monthly ad budgets (small–mid scale)
•

Optimized campaigns based on CPA and conversion rate
•

Built campaign structures, audiences, and creatives
•

Tested hypotheses across creatives and targeting
•

Worked with lead generation and sales funnel
•

Key Achievement:
Supported growth to 150+ paying students using paid traffic
•

09/2024 – Present Web-Scraping Engineer (Data & Performance Analysis Background),
Remote, United States Aspen Tech Labs
Worked with large datasets and performance indicators
•

Monitored data pipelines and analyzed output quality
•

Used logs and metrics for troubleshooting and optimization
•

Developed analytical skills transferable to performance marketing
•

EDUCATION
2020 – 2024 Bachelor of Engineering, Politechnika Lubelska
Lublin, Poland Engineering Applications of Computer Science in Electrical Engineering
2017 – 2020 Junior specialist, KNEU College named after Vadym Hetman
Kyiv, Ukraine Finance and Banking

LANGUAGES
Ukrainian/Russian Polish
Native/Bilingual Fluent

English
Intermediate+